#USA #San Francisco #EZ Texting #SMS Marketing #Consumer Preferences

Overview of the 2025 Consumer Texting Behavior Report

The newly released 2025 Consumer Texting Behavior Report from EZ Texting presents substantial insights into the evolving landscape of consumer communication preferences. This year’s report emphasizes a remarkable shift, illustrating that SMS has transformed from a simple messaging tool into a vital component for engaging audiences. A staggering 98% open rate for SMS messages signifies how this communication form has integrated itself deeply into consumers' daily lives.

Key Findings of the Report

1. Increased Adoption of SMS Marketing
The report indicates that 86% of consumers are now opting in for business SMS texts, marking a 20% increase since 2021. This growing trend is reflective of consumers' desire for quick and effective communication with businesses. According to Punit Shah, Co-Founder and CMO of EZ Texting, the popularity of SMS marketing is no longer a surprise. Businesses that adapt to this communication shift are likely to enhance customer engagement substantially.

2. Consumer Expectations
The insights further detail consumer expectations clearly:

• - Speed Matters: 57% expect businesses to respond to SMS queries within 15 minutes.
• - Personalized Communication: 67% reported that receiving a text increases their interest in products.
• - Action-Driven Responses: 49% noted that they buy more often after receiving texts.

3. Driving Consumer Behavior
Interestingly, consumers are not only receiving promotional updates but also increasingly utilizing SMS for a range of business interactions:

• - Promotion and Support: SMS has become the preferred channel for promotional activities and customer support, largely because of its convenience.
• - Feedback: The data highlights that 47% of consumers provide feedback via SMS, up from 35% a year prior. This shows the growing reliability on SMS for active engagement between consumers and businesses.

4. Building Loyalty Through SMS
Another striking point of the research is that 71% of consumers subscribe to business texts without needing to make a previous purchase, showcasing the acceptance and trust businesses have been able to generate through effective SMS marketing strategies.

Methodology

To compile the 2025 Consumer Texting Behavior Report, EZ Texting surveyed 1,074 individuals with personal mobile phones between November 1 and November 15, 2024. The aim was to analyze current consumer attitudes regarding SMS marketing and its effectiveness.

Conclusion

The findings from the 2025 Consumer Texting Behavior Report clearly indicate that consumers increasingly regard SMS as their favored method for interacting with brands. This trend calls for businesses to integrate SMS into their communication strategies. As consumer demands evolve towards immediate, personalized interactions, companies that adopt these practices will likely see significant improvements in customer engagement and loyalty.

For businesses looking to thrive in this new age of communication, understanding these insights and responding to these consumer demands is essential. SMS is not just a tool; it is becoming the backbone of effective marketing strategies that resonate with modern consumers.