Strategic Sales Leadership Changes at atNorth to Drive Continued Expansion in the Nordic Region

atNorth Strengthens Sales Team for Future Growth

In light of the increasing demand for high-density colocation and tailored data center services, atNorth, a dominant player in the Nordic market, has recently made significant changes to its sales leadership. The company is responding to a rapidly evolving industry that is witnessing burgeoning needs in AI-ready infrastructure alongside a heightened focus on sustainable practices.

To navigate this transformative landscape, atNorth has strategically appointed key figures to ensure an agile approach to customer relationship management and service offerings. The company's commitment to maintaining a competitive edge is exemplified by the recent promotions and new roles within its sales team.

Changes in Leadership

Camilla O'Leary has been promoted to Director of Client Management. Since joining atNorth in February 2024 as the Sales Director for Denmark and the DACH region, her expertise in cultivating relationships and partnerships has been instrumental in her career advancement. In her new role, she will spearhead efforts to synchronize inter-departmental activities, aligning company services with the evolving goals of customers, all while driving client expansion. Camilla’s previous experiences in senior roles within various infrastructure and networking organizations have equipped her with the skills to adeptly manage numerous global stakeholders.

To further enhance its market reach, atNorth welcomed Howard Shutt as the Director of Hyperscale Sales. Howard’s role centers on propelling new sales and revenue within the hyperscaler segment. His prior engagements with notable data center operations such as Green Mountain and Digital Realty have armed him with a unique understanding of hyperscalers' specialized technical and business prerequisites. This expertise positions Howard to devise tailored solutions that address the specific challenges faced by hyper-scale operations.

Completing the new leadership team is Espen Bjanes, who takes on the role of Sales Director. Espen will be pivotal in attracting clients requiring high-performance capabilities and AI infrastructure. His substantial industry experience at Green Mountain, Tata Consultancy Services, and Tieto (now Tietoevry) brings to atNorth a wealth of knowledge. His robust sales strategies and negotiating acumen will be critical in forging new business relationships and securing vital client agreements as atNorth progresses on its ambitious growth trajectory.

Commitment to Sustainability and Client-Centric Growth

As atNorth experiences surging interest in its environmentally responsible high-performance data centers, it emphasizes the importance of a knowledgeable and agile leadership team. According to Anders Fryxell, CSO of atNorth, adapting to rapid changes in customer demands is crucial in the fast-paced tech industry. He states, “By bolstering our sales team, we can continue to scale our business effectively and strengthen our enduring relationships with our clients.”

This strategic shift follows other pivotal appointments within the company, including executives overseeing sustainability, technology, finance, and operations, such as Janne Sigurdsson as Chief Sustainability and Compliance Officer and Chris Larsen as Chief Technical Officer.

The Future for atNorth

At its core, atNorth is dedicated to providing scalable, high-density colocation and built-to-suit data center solutions tailored to meet the unique needs of today’s AI-driven workloads. For over 15 years, the company has established itself as a leader in delivering secure, flexible, and sustainable infrastructure that’s entirely powered by renewable energy sources. This includes cutting-edge cooling technologies like Direct Liquid Cooling and Direct to Chip solutions, ensuring minimal environmental impact during operation.

With headquarters in Reykjavik, Iceland, atNorth operates eight data centers across key Nordic locations and plans to expand with new sites in Denmark and Finland. The company is also poised to develop a significant megasite in Sweden, underscoring its commitment to meeting growing demands while prioritizing sustainability and operational excellence.

For additional insights and updates, visit atNorth.com or connect with them on LinkedIn.