#Japan #Tokyo #JTB #GOOD SOIL #Staple

JTB and GOOD SOIL FUND Investment

JTB Corporation has made a significant move by investing in the "GOOD SOIL Fund," which is focused on sustainable regional development and financial circulation. This partnership, formed with GOOD SOIL Inc., the parent company of which is Staple Co., aims to foster sustainable regional revitalization and establish a robust business model utilizing the strengths of both companies.

Background and Objectives of the Investment

JTB has been deeply involved in regional development, leveraging strong ties with local communities to address various challenges. The company recognizes that creating compelling content that attracts visitors is essential for its future ventures in tourism management and urban development. To this end, JTB aims to enhance its attraction offerings to secure not just visitor interest but also encourage repeat visits.

Staple has made strides in urban revitalization in areas such as Setoda in Hiroshima and Nihonbashi in Tokyo. By focusing on small-scale, contiguous development—including hotels, restaurants, workspaces, and shops—Staple has effectively transformed communities into vibrant, interconnected locales.

With this investment, JTB plans to harness Staple's creativity, marketing prowess, and area management skills to accelerate its regional development ventures. The ultimate goal is to establish sustainable tourism locales and innovative new business frameworks.

Overview of the GOOD SOIL FUND

The GOOD SOIL FUND is operated by GOOD SOIL Inc., a joint venture between Sumitomo Mitsui Trust Bank and Staple. Its mission is to support the persistent development of local economies and ensure the smooth flow of financial resources. By focusing on small-scale, locally-rooted real estate development and revitalization of unused properties, the fund aims to achieve both financial returns and social impact.

Collaborations and Future Aspirations

Through their partnership, JTB and Staple have agreed to establish a development company aimed at maximizing their respective investment and business values. The new company will focus primarily on managing real estate developed through the GOOD SOIL Fund, in addition to implementing area management and micro-development initiatives.

Plans are in place to initiate complex area development projects in the Setouchi region, drawing on the unique characteristics and potential of the locality. The fund will serve as a risk management tool, providing initial investment capital that is designed to be transitioned to long-term holding funds once properties reach stable operation. This investment structure is intended to create a seamless flow of money and resources within the community, promoting a sustainable model for real estate development.

The partnership is committed to generating a vibrant, interconnected model that fosters circulation among cities, regions, finances, and human resources.

The Business Objectives of the Development Company

The overarching goal of the new company is to establish a circular model of development, as illustrated below:



For more information regarding Staple, visit Staple's官网. For details on GOOD SOIL, check out GOOD SOIL's site. JTB's commitment to creating engaging interactions and sustainable development can be explored further on the JTB website. The company's mission focuses on addressing social issues by designing engaging experiences that connect people and places, ultimately enhancing tourism and contributing to sustainable community development.

JTB is also a registered trademark for creating stimulating interactions in the tourism industry.