Experience the Great Outdoors with the 2025 Smile Resort Campaign!

Discover the 2025 Smile Resort Campaign

This summer, the 2025 Smile Resort Campaign is back with exciting opportunities for a memorable vacation! Organized by Smile Resort, a subsidiary of Hospitality Operations Corporation, this campaign offers guests the chance to win incredible prizes at various resorts in Japan. With locations in Niigata and Tochigi Prefectures, participants can enjoy both exhilarating activities and tranquil relaxation surrounded by nature.

A Step into Adventure

The 2025 Smile Resort Campaign aims to provide an unforgettable experience for nature enthusiasts and adventure seekers alike. From June 16 to July 31, 2025, guests can take part in the second phase of this exhilarating campaign, which continues to build on its successful first phase.

Participating Resorts

The campaign features seven stunning highland resorts:

- Maiko Resort
- Yuzawa Nakazato Snow Resort
- Daigenta Canyon Campground
- Muika Onsen Hotel
- Cupid Valley
- Ninox Mountain Campground
- Nasu Country Club

At these locations, participants can win various luxurious prizes, including accommodation vouchers, glamping experiences, campground invitations, activity tickets, and day-use hot spring passes. This initiative encourages a wide range of age groups to relish the joys of nature and create lasting memories during the summer holidays.

How to Participate

Getting involved in the campaign is easy and straightforward. Participants are required to follow the official Smile Resort Instagram account (@smileresort_japan) to enter. Keep in mind that entries are limited to one submission per person for each of the campaign's phases (participants may enter both phase two and phase three, which runs from August 1 to October 31, 2025).