Craftsman's Choice Marks Entry into Milwaukee Market with James Hardie Siding Focus

Craftsman's Choice Expands into Milwaukee Market

Craftsman's Choice, a prominent name in the Midwest exterior remodeling sector, is making its mark by entering the Milwaukee market. This company, known for its exceptional work with siding, windows, and roofing, has a solid foundation rooted in its long-standing partnership with James Hardie, a leader in fiber cement siding. Their recent announcement not only highlights their commitment to quality but also sets a new standard for homeowners in Wisconsin looking to enhance their properties.

Founded in 1998, Craftsman's Choice has built a remarkable reputation across Minnesota, earning accolades for high-quality craftsmanship and adherence to manufacturer standards. Being a James Hardie Alliance Partner since 2000 and the recipient of the 2025 President's Club Award, the company aims to replicate its successful model in Milwaukee, specializing initially in James Hardie's advanced siding solutions.

Ben Juncker, the President of Craftsman's Choice, expressed enthusiasm about this expansion, stating, "Our growth into Milwaukee is a natural next step for our company. With a proven operational model in Minnesota focused on quality installations and customer satisfaction, we are eager to extend our expertise to homeowners in this region."

The Milwaukee extension focuses on delivering comprehensive James Hardie siding systems, including trim, soffit, and fascia options. These products are specifically designed to tackle the harsh weather conditions of the Midwest while adding to the aesthetic appeal of homes. John Madson, Chief Sales Officer at James Hardie, emphasized the need for durable exteriors in Wisconsin's challenging climate. He noted that their fiber cement siding boasts moisture, pest resistance, and performance in extreme weather, complemented by ColorPlus® Technology for a lasting finish.

Mark Novak, who will spearhead the local operations, added a personal touch to the company's mission. A lifelong resident of southeastern Wisconsin, he understands the unique needs of the local community. “We are assembling a dedicated team focused on ensuring quality and craftsmanship in every project,” Novak mentioned. “I take pride in our work, and we aim to create exteriors that we can all be proud of.”

To maintain high standards, the Wisconsin operations will be backed by Craftsman's Choice's experienced team from Minnesota, ensuring quality production and consistent customer experiences from day one. The company plans to nurture local talent while expanding its influence across the Milwaukee area, reinforcing its commitment to quality and community.

Furthermore, Craftsman's Choice adopts a consultative design-build approach, emphasizing the blend of durability and aesthetics. Homeowners in Milwaukee will have access to diverse siding profiles, textures, and colors, allowing them to customize their homes while ensuring structural integrity.

In summary, Craftsman's Choice is set to transform the Milwaukee residential landscape with its expert installation of James Hardie siding, promising quality, durability, and design flexibility. As they embark on this exciting journey, local homeowners can look forward to enhanced home exteriors that withstand the test of time and nature while elevating their property's value and appearance.

About Craftsman's Choice

Craftsman's Choice specializes in exterior remodeling, focusing on premium siding, window, and roofing replacement. With two decades of experience, they have grown to become one of the largest installers of James Hardie siding in the region and have earned a reputation for quality and excellence in customer service across Minnesota and now, Wisconsin.