Kawai Musical Instruments Launches New Brand Movie 'A Letter to You'

Kawai Musical Instruments' New Brand Movie

On October 1, Kawai Musical Instruments Co., Ltd. announced the release of their latest brand movie titled "A Letter to You." This movie aligns with the company’s newly established corporate philosophy system, the "KAWAI Philosophy," officially adopted on March 19, 2025. The film aims to communicate the company’s values, significance, and direction through a heartfelt narrative.

The Motivation Behind the Production

Kawai believes that pianos serve a purpose beyond just producing sound; they resonate closely with our lives, accompanying us through joy, sorrow, frustration, excitement, growth, and setbacks. The essence of a Kawai piano lies in its ability to understand these emotional nuances, creating a profound connection through music. Their mission, "To make life resonate," encapsulates this vision.

To convey this deeper message, the film transcends singular moments and depicts the concept of "time" in life. It features three actors playing the piano in various stages of the main character's life, portraying the passage of time shared between the protagonist and the piano. This unique approach allows viewers to immerse themselves in the personal journey of the protagonist.

Additionally, the movie embraces a challenging visual direction, employing a fixed camera angle and single-shot scenes. Each element of this artistic choice holds significance. Central to the film's narrative is the idea of a "letter from the piano." Through this conceit, the piano expresses its desires and thoughts, thereby communicating the emotional bond between itself and the protagonist, as well as Kawai's intentions.

To further enhance this concept, the film maintains a perspective solely from the piano's viewpoint, utilizing specialized recording methods and editing techniques to align the audience's auditory experience with the sound perceived by the piano itself, which diverges from the typical listening experience.

Through this brand movie, Kawai aspires to resonate the story embedded in their mission of "To make life resonate" within the hearts of audiences around the globe.

About Kawai Musical Instruments Co., Ltd.

Kawai Musical Instruments Co., Ltd. was founded in 1927 by Koichi Kawai, who was driven by the vision of creating the best piano in the world. The company began its journey with piano manufacturing and has since expanded into various areas, including music schools, retail operations, and training for tuners, all aimed at promoting music. Today, Kawai's endeavors extend beyond instruments into educational services and material processing, enriching the lives of customers worldwide.

Kawai products and services are embedded in the daily lives of many, eliciting a wide range of emotions. Their mission, "To make life resonate," embodies the desire to accompany individuals during all moments of their lives. With the new corporate philosophy, Kawai aims to be an invaluable partner in sharing emotions and smiles across multiple sectors.