#China #Shenzhen #Mentech #Team Visma #Cycling Partnership

Mentech Partners with Team Visma | Lease a Bike

In a groundbreaking collaboration, Mentech, a prominent brand in bicycle intelligence technology, has officially announced its partnership with Team Visma | Lease a Bike, becoming their first official Chinese partner. This announcement was made on December 26, 2024, and marks a significant milestone for both entities in their respective fields.

Mentech, under the umbrella of Dongguan Mentech Optical & Magnetic Co., Ltd., is renowned for its innovative contributions to cycling technologies. This partnership represents not only a recognition of Mentech’s cutting-edge bicycle technology by a professional cycling team but also a significant push for their global brand expansion. The collaboration comes following Team Visma’s monumental achievement of sweeping three major international cycling races in a single year—Giro d'Italia, Tour de France, and Vuelta a España, a feat that has never been accomplished before in cycling history.

The motivation behind this strategic partnership is rooted in the mutual aspiration for excellence. Team Visma’s ambition to set high standards in professional cycling aligns seamlessly with Mentech's innovative philosophy in sports technology. Both parties are excited to work together towards enhancing the intelligence of cycling and providing improved products and services for consumers worldwide.

Mentech aims to develop an extensive ecosystem of smart bicycle products and services that include sports bicycles, cycling computers, smart watches, panoramic cameras, and a unique hardware system named PowFi. This system is designed to integrate networking capabilities and power supply into a single solution, while also offering an integrated platform for both individual and community cycling services. The potential of this partnership is vast, as Mentech seeks to accelerate the technological evolution within the professional cycling sector.

Looking ahead to 2025, Sander Kruis, the commercial director of Team Visma | Lease a Bike, expressed his enthusiasm about the partnership, stating, “We are thrilled to have Mentech on board. Being a globally recognized team, we continuously attract leading companies for collaboration. Mentech’s role as our first Chinese partner adds extraordinary value to this partnership.” The commercial benefits are reciprocated as Mentech views this collaboration as a vital opportunity to showcase their innovative technologies in the cycling realm.

Yang Xianjin, chairman of Mentech, echoed these sentiments, expressing pride in integrating advanced technologies into the cycling world. He stated, “Our new partnership with Team Visma | Lease a Bike not only elevates the Mentech brand on the global stage but also contributes to this passionate and dynamic sport. We look forward to working with the team to achieve new victories and enjoy an exhilarating year in cycling.”

Mentech’s forward-thinking approach combined with Team Visma’s prestigious pedigree in competitive cycling suggests a partnership that is poised for success. As they embark on this exciting journey together, both brands hope to inspire a new era of intelligent cycling experiences for enthusiasts and professionals alike.


Link: Mentech and Team Visma Union

As the cycling community eagerly anticipates the developments from this new collaboration, Mentech and Team Visma | Lease a Bike are set to redefine the standards of professional cycling technology and innovation.