PRA Strengthens Its Position in Hawaii's Event Management Market with Island Style Innovations Acquisition

PRA Expands Its Reach in Hawaii's Business Events Market

PRA, a recognized leader in the business events management sector, has recently taken a significant step towards further strengthening its operations in Hawaii by acquiring Island Style Innovations, experts in local destination management. This acquisition is a part of PRA's broader strategy to enhance its service offerings in key markets, particularly in the highly competitive meetings, conventions, and incentive programs arenas.

Founded in 2014 by Tatiana von Oelhoffen and Colleen Reyes, Island Style Innovations has rapidly established itself as a premier events and incentive management company within the Hawaiian Islands. Their extensive local expertise, combined with years of event management experience, allows them to deliver exceptional designs and executions for a wide range of clients. Known for their well-established relationships with major hotel brands, venues, suppliers, and other business partners in the region, Island Style Innovations is recognized for crafting high-quality meetings and events that emphasize authentic, local experiences. Their client portfolio includes sectors such as insurance, finance, pharmaceuticals, and technology, showcasing a diverse range of services that have evolved over the years.

Laurie Knapp, Chief Growth Officer of PRA, expressed enthusiasm regarding this acquisition, stating, "We welcome the incredible Island Style Innovations team to the PRA family who share our passion for creating once-in-a-lifetime experiences for valued clients. This continued expansion of our PRA Hawai'i team in this key destination emphasizes PRA's steadfast commitment to deliver innovative event concepts through the industry's most talented event designers and operators."

The merging of Island Style Innovations with PRA's existing Hawaii operations under the leadership of Debbie Weil-Manuma symbolizes a strategic move not just in terms of resource allocation, but also in leveraging the strengths of both teams to deliver even more sophisticated solutions in this important market.

This is the second acquisition made by PRA in the last 18 months, following the purchase of Weil Associates Hawaii in 2023, marking a significant push in PRA’s strategic growth plan. Such mergers enable PRA to scale its services effectively, allowing it to serve more clients and, ultimately, enhancing the experience they can provide.

Debbie Weil-Manuma remarked, "We are excited to have the Island Style Innovations team join PRA Hawai'i in this thriving market for events, enhancing our standing as the premier business events management company in the islands." She emphasized the pride that Tatiana, Colleen, and their team have in the business they built and their eagerness to create an exciting future together as part of PRA.

Reyes reflected on the new chapter for Island Style Innovations and shared her vision of collaboration, expressing gratitude towards her former colleague Tatiana for her leadership and contributions. Reyes stated, "When it was time to consider the future for Island Style Innovations, we knew we wanted to collaborate with a group that aligned with our values and dedication to the personalized service our clients have come to expect over the years. I couldn't be prouder of what our team has achieved, yet this is just the beginning."

With this acquisition, PRA aims to further solidify its place as the premier business event management company in the Hawaiian islands. By combining forces with Island Style Innovations, the company is well-positioned to offer enhanced services and resources, leveraging a vast network of local and national destination experts to create truly unforgettable events.

With a history of delivering value over the past 40 years, PRA continues to blend creativity, authenticity, and operational excellence to meet and exceed the expectations of its diverse clientele. PRA’s commitment to fostering unique, engaging experiences through its innovative approaches to event management remains at the forefront of its business philosophy. As they look ahead, both PRA and Island Style Innovations are poised for growth and success, ready to take on the future in Hawaii’s dynamic event management landscape.