Motivity Secures $27 Million Investment to Innovate ABA Solutions and Expand Operations

Motivity's Growth Journey and New Investment

In a bold step towards enhancing its offerings, Motivity has secured a remarkable $27 million investment from Five Elms Capital, a prominent venture capital firm specializing in software enterprises. This funding is aimed at advancing Motivity's innovative clinical SaaS solutions tailored for Applied Behavior Analysis (ABA) providers, particularly those supporting children with autism.

Since its inception in 2012, Motivity has dedicated itself to empowering ABA clinicians through cutting-edge technology designed to increase clinical effectiveness and improve patient outcomes. To further bolster its initiatives, the company has previously benefited from over $11 million in Small Business Innovative Research (SBIR) grants. These grants have facilitated the development of next-generation solutions that incorporate AI-driven workflows, analytics for clinical decision support, and tools to enhance caregiver engagement. Currently, Motivity caters to more than 550 organizations across seven countries, significantly elevating the standards of data-driven care.

Rex Jakobovits, Motivity’s Founder, expressed his vision for the investment stating, "This investment isn’t merely about scaling; it represents a commitment to innovating within ABA technology. Our primary focus remains delivering intuitive and intelligent solutions that prioritize the well-being of children with autism and their families."

The partnership with Five Elms Capital is recognized as a pivotal milestone in Motivity's journey. After carefully assessing multiple potential partners, the company chose Five Elms due to their extensive experience in nurturing growth within software enterprises without compromising on product quality or customer service. With a portfolio of 38 active companies and a specialized team, Five Elms aims to usher Motivity into its next phase of growth by facilitating operational improvements alongside the financial support.

Austin Gideon, a Principal at Five Elms Capital, shared his enthusiasm, stating, "Motivity is a unique entity transforming the experiences of both ABA practitioners and their patients through relentless innovation. We are eager to support the Motivity team and contribute to their growth and impact."

As part of this strategic expansion, Motivity’s leadership is adjusting to align with future goals. Rex Jakobovits will step into a new role as Chief of Strategy and Innovation, leveraging his experience to guide the company’s long-term vision and direction. Meanwhile, Smith Anderson, previously associated with Five Elms Capital, will take the reins as CEO, bringing a wealth of expertise in scaling tech companies. This leadership adjustment intends to combine innovative foresight with robust operational capability while maintaining continuity in service for existing clients.

Smith Anderson remarked on the investment, highlighting, "Motivity is committed to enhancing clinical outcomes. This funding allows us to broaden our mission with improved tools, greater scale, and stronger client support. Our fierce dedication to innovation and exceptional customer service remains our priority."

The funds will significantly bolster Motivity’s research and development ventures, focusing on AI-driven insights and advanced tools that facilitate clinical decision-making and caregiver engagement. As the company ramps up its abilities, it will also enhance its offerings to meet the diverse needs of larger ABA organizations.

Emaley McCulloch, Motivity's Chief Clinical Officer, added, "Our team is perfectly positioned to grow alongside our clients. This investment fuels our expansion, allowing us to refine our solutions and ensure many more organizations can access the clinical excellence we offer."

About Motivity

Motivity stands at the forefront of delivering innovative clinical software solutions for behavioral health providers, specifically designed for ABA therapy. Their advanced platform streamlines the processes of data collection, analysis, and reporting, enabling therapists to dedicate their efforts towards improving the lives of individuals with autism and developmental challenges. Trusted by over 550 clinics globally, Motivity’s tools enhance service delivery and ensure an increase in quality care.

About Five Elms Capital

Five Elms Capital specializes in growth investments for software companies that emphasize user satisfaction, offering not only capital but essential resources that help companies accelerate growth and solidify their positions as industry leaders. With substantial assets under management, Five Elms has successfully invested in over 70 software platforms worldwide, equipping its portfolio with strategic operational support to facilitate targeted growth and market expansion.

For further details, you can visit Motivity's official website at www.motivity.net and learn more about Five Elms Capital at fiveelms.com.