Chivas Regal Welcomes Charles Leclerc as Global Ambassador in Unique Partnership

Chivas Regal and Charles Leclerc: A New Harmony in Whisky and Racing

In a thrilling announcement, luxury Scotch whisky brand Chivas Regal has officially named prominent Formula 1 driver Charles Leclerc as its Global Brand Ambassador. This multiyear partnership is not just a collaboration; it is a celebration of success, passion, and creativity that extends beyond the racetrack. The announcement came just before the start of the 2025 Formula 1 season, setting the stage for an exciting blend of music and whisky.

Lauded for his impressive racing skills, Leclerc is also a self-taught pianist and composer, expressing his creative side with fans through music. This artistic passion aligns seamlessly with the intricate craftsmanship that goes into creating a fine whisky like Chivas Regal. With this partnership, both Leclerc and Chivas Regal aim to encourage fans to forge their own paths and redefine what success means in their lives.

To mark the beginning of this collaboration, a pop-up piano bar named "Leclerc's" will be held on March 11 in Melbourne, Australia—a prelude to the F1 Grand Prix weekend. This exclusive one-night event promises to merge the worlds of music and whisky, offering VIP guests and a select few lucky fans an extraordinary experience. Attendees will indulge in custom Chivas Regal x Charles Leclerc whisky cocktails while enjoying live music featuring Leclerc himself at the piano.

Nick Blacknell, the Global Marketing Director for Chivas Regal, expressed enthusiasm about the partnership, stating, "Charles embodies resilience and excellence, both on and off the track. The 88 keys of a piano symbolize the 85 flavor notes found in our iconic Chivas 18 Year Old whisky—both reflect commitment and precision, showcasing how music and whisky beautifully intersect."

Leclerc echoed this sentiment, emphasizing that success means hitting the right notes both in racing and in life. "My craft demands time, precision, and dedication. What drives me are the journeys I undertake, my passions, and the moments shared along the way. Chivas Regal embodies the same ethos of finding your rhythm and celebrating victories—big or small."

Fans eager to partake in this unique experience at Leclerc's have the opportunity to enter a contest through TimeOut Melbourne, with entries closing on March 8. This pop-up event marks the first of many exciting adventures that Leclerc and Chivas Regal plan to share with fans worldwide.

Additionally, Chivas Regal is committed to nurturing a new generation of whisky drinkers who aspire to achieve personal success. With a rich history dating back to its launch in 1909, Chivas Regal has played a pivotal role in advancing the Scotch whisky category, highlighted by a remarkable retail revenue of over 2.07 billion euros today.

As an official team partner of Scuderia Ferrari, Chivas Regal continues to leverage its deep ties with sports culture, celebrating community, hard work, and breaking down barriers. The global appeal of Chivas transcends over 100 countries, fusing timeless tradition and modern innovation.

This partnership showcases how two distinct worlds—motor racing and whisky—can harmoniously unite, inspiring fans to embrace their own ambitions and achievements. Stay tuned for more updates by following @ChivasRegal on Instagram or by visiting Chivas.com. Please remember to enjoy Chivas Regal responsibly and never drink and drive.