FUMIKODA Launches Stylish and Functional Backpack for Business Users, Raising 5 Million JPY on Makuake

Introducing the Stylish 'BILLY business' Backpack

FUMIKODA, a name synonymous with innovation in design and functionality, has recently made waves with its latest offering, the 'BILLY business' backpack. Launched via the crowdfunding platform Makuake, this business-ready backpack has quickly garnered impressive support, surpassing 5 million JPY in funding within just 8 minutes of its launch. This indicates a strong demand for high-quality, stylish accessories tailored for the modern professional.

Collaboration with Renowned Tailoring House

The 'BILLY business' backpack is crafted in partnership with Ginza Tailor, a prestigious menswear brand with a rich heritage dating back to 1935. This collaboration has resulted in a product that not only meets the practical needs of business users but also aligns perfectly with formal attire. Ginza Tailor has praised the backpack for its perfect balance of functionality and sophistication, summarizing it as an accessory that successfully challenges the long-standing notion that backpacks do not pair well with suits.

Superior Water Resistance with FUMITEX

One of the standout features of the 'BILLY business' is its material—FUMITEX, a high-performance synthetic leather. This cutting-edge fabric offers a texture superior to genuine leather while being lightweight and durable. The water-resistant properties mean that even rainy days won’t compromise your belongings. Unlike traditional materials that stain or suffer from water exposure, FUMITEX allows for easy maintenance; simply wipe it clean to remove dirt or moisture without worry.

Responding to User Needs

FUMIKODA listened closely to customer feedback when designing the 'BILLY business'. Building on the success of their previous model, the 'BILLY' backpack, this new iteration retains the ingenious feature that transforms it from a backpack to a shoulder bag with a simple pull of its straps. Additionally, the new model now incorporates a highly requested side pocket and a carry-on feature, enhancing its versatility for everyday use.

Project Details and Specifications

The crowdfunding campaign for 'BILLY business' is ongoing and will run until June 29, 2025. With a target to reach 22:00 on that date, the project plans to cater to different user preferences with sizes available in M, L, and XL, and a choice of five colors including Black, Navy, Gray, Beige, and Ivory.

Pricing Structure:

- M Size Regular Price: ¥66,000 → Early Bird Price: ¥59,400
- L Size Regular Price: ¥77,000 → Early Bird Price: ¥69,300
- XL Size Regular Price: ¥83,600 → Early Bird Price: ¥75,240 (XL is exclusive to Makuake)

The very attractive early-bird discounts—with some limited offers already sold out—indicate high interest and excitement surrounding this launch.

About Ginza Tailor and FUMIKODA

Ginza Tailor has played an integral role in shaping Japan's bespoke suit culture since its establishment in 1935. Renowned for their artisanal craftsmanship, many important figures, including past prime ministers and royal family members, have donned their creations. Their commitment to quality has made them a symbol of prestige in the suit industry.

FUMIKODA, founded by creative director Fumi Koda, focuses on promoting well-being in professional settings. The brand is built on values of sustainability, using no animal-derived materials and instead opting for high-end synthetic leathers and upcycled materials. Each product is skillfully crafted by experienced artisans in Japan, reflecting a commitment to conscious manufacturing.

FUMIKODA's mission is not just to create stylish business bags; it aspires to provide a meaningful impact in the way we view luxury and functionality in everyday life.

For more information, visit the project page on Makuake or explore their official website and Instagram.