#Japan #Tokyo #Loft #Summer Products #Cool Items

A Refreshing Summer Awaits: Loft's New 2025 Cool Items

As the summer months approach, Loft, a popular retailer headquartered in Shibuya, Tokyo, is excited to unveil its new range of cool items for 2025. Under the leadership of CEO Kohei Ando, the company is expanding its collection across national stores and its online platform, ensuring customers stay refreshed during the sweltering heat.

Last year, Japan experienced record-breaking temperatures, contributing to an impressive 140% increase in sales of Loft's cool body care products compared to the previous year. This surge in demand has inspired Loft to introduce an array of innovative products designed to keep users cool and comfortable. The new collection boasts the ability to provide lasting cool sensations while being portable and convenient.

Notable New Products

Among the exciting new releases are:

1. Sabonitr's Cooling Spark Gel UV - Priced at ¥1,540, this unique gel features popping bubbles to maintain a cooling sensation. Infused with cooling ingredients like ethanol, it also offers excellent UV protection with SPF 50+ and PA++++. Expect to see this product hitting the shelves by late April 2025.

2. Shirt Shower Strong Level GOD - Costing ¥1,980, this latest addition to the popular Shirt Shower series offers unparalleled cooling effects. Spray it onto clothing to keep cool for approximately 30 minutes to an hour, thanks to the heat vaporization and menthol effects. The formula includes tea extract for deodorizing benefits.

3. Frozen Spray in White Soap Fragrance - At ¥1,320, this spray dispenses in a sherbet-like consistency, effectively masking odors with its scent while offering a cooling touch from the menthol ingredients. It's further enhanced with oil-absorbing powders for a silky feel.

4. ICYZAP All-Over Cool Dry Shampoo - Retailing at ¥1,210, this versatile dry shampoo is crafted for full-body use. It integrates a long-lasting cool feel thanks to its special formula, Fresh‘in Green+.

Portable and Convenient

In addition to the full-size products, Loft also introduces travel-friendly options:

• - Refreshing Body & Scalp Mist by Yojiy, priced at ¥1,650, includes menthol and moisturizing agents, and has a refreshing ramune fragrance.
• - Coolist Minty Peach Roller by Liberta, available for ¥880, is a roller-on body cooler now featuring sparkling ingredients.
• - Mini Ice Pack from Peacock offers a portable silicone ice pack with a vacuum insulation structure, available for ¥3,608, allowing for easy transport and reuse.

All-Over Cool Solutions

Loft’s commitment to innovation continues with more all-over cooling essentials:

• - MOTON Ice Mist in Clear Savon (¥1,540) from a Korean fragrance brand provides a lasting cool sensation for both hair and body.
• - Fernanda Moist Body Gelato in Peach (¥1,540) captures the light, refreshing texture of gelato with a delightful peach scent.
• - Wonder Honey Refreshing Cool Mist in Ramune Squash (¥1,320) offers a hydrating mist that's perfect for applying to the scalp, body, and feet, providing sustained relief with its menthol formulation.

These new offerings go beyond just staying cool; they promote refreshment and well-being during summer's hottest days. Shoppers can expect variations in stock and pricing at different Loft locations across Japan and on the Loft online store.

With an aim to maintain the momentum built last summer, Loft continues to be at the forefront of trendy, practical solutions for staying refreshed in the summer heat, making 2025 an exciting year for cool body care items!