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Fresh Express® Inspires a Healthy Summer with New Salad Challenge and Creative Recipes

In celebration of National Salad Month, Fresh Express®, a leader in the value-added salad category, is launching an exciting initiative called the 'Fresh Start to Summer Challenge.' This two-week event, running from May 11 to 24, encourages consumers to transform their perception of salads from mere side dishes to satisfying, flavorful meals. With people increasingly looking for healthier and more convenient eating options, Fresh Express® aims to be the solution, offering over 100 chef-inspired salad varieties enjoyed by millions each week.

The New Perspective on Salads

Fabian Pereira, the Vice President of Marketing and Innovation at Fresh Express®, emphasizes that salads are now more than just a side; they are becoming a staple for easy, complete meals that are both convenient and nutritious. "As part of our commitment to helping consumers introduce more flavor and variety into their meals without compromising on quality, this initiative aims to inspire a significant shift in the way salads are integrated into daily diets."

By showcasing how their salad kits can serve as a base for gourmet meals, Fresh Express® aims to empower consumers to break out of the mundane salad routine. A key aspect of this challenge involves the addition of protein to their salad kits, facilitating quick and diverse meals ranging from lunches to dinners.

Creative and Flavorful Recipes

Among the featured recipes that participants can explore are:

• - Caribbean Pork Tenderloin with Tropical Mango Crunch
• - Creamy Mushroom Caesar Steak Wrap
• - Salmon and Tuna Poke Tostadas with Zesty Hawaiian Crunch Salad
• - Lemon Chicken Francese over Italian Herb Parmesan Salad

These recipes highlight the versatility of Fresh Express® salad kits, demonstrating just how easily these products can be transformed into high-quality meals that align with contemporary culinary desires for convenience and flavor.

What to Expect from the 'Fresh Start to Summer Challenge'

The 'Fresh Start to Summer Challenge' is designed not only to provide delicious recipes but also to facilitate a lifestyle reset for participants. The initiative features:

• - A dedicated online platform with daily prompts and inspiration.
• - A curated content series focused on wellness tips and recipe guidance.
• - A community aspect that encourages participants to share their progress and creations on social media.

In the words of Steph Grasso, a Registered Dietitian and self-proclaimed ‘Fresh Expressionist,’ "Small, consistent changes can yield significant results. The Fresh Start to Summer Challenge allows people to experience how enjoyable it can be to incorporate nourishing and satisfying meals into their everyday lives.”

Celebrate Creativity with Food

At the center of this movement is Fresh Express®'s brand initiative, titled 'Express Yourself,' which celebrates how individuals can showcase their creativity through food. By providing a wide variety of fresh greens, toppings, and proteins, Fresh Express® invites consumers to craft meals that mirror their personal tastes and dietary goals – whether they lean towards indulgence or balance.

Participants can kick off their journey of culinary creativity by visiting Fresh Express’s official website and sharing their culinary adventures on social media using the hashtag #FreshStartToSummer.

By redefining what it means to eat salads, Fresh Express® not only enriches mealtime but also inspires healthier living, perfect for the upcoming summer.

About Fresh Express®

Fresh Express® has been a pioneer in the value-added salad segment, providing consumers with ready-to-eat salads and fresh vegetables since the 1980s. Notably, the introduction of the Keep Crisp® bag revolutionized the retail salad market by ensuring freshness and quality. Now offering over 100 varieties of salads and vegetables, Fresh Express® caters to diverse tastes and seasonal preferences, ensuring a delightful dining experience for all. Each week, more than 14 million consumers turn to Fresh Express® for their healthy and convenient meal options. For more information, visit www.FreshExpress.com.