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Samsung Launches The Freestyle+: A New Era in Portable Projection

Samsung Electronics has officially unveiled The Freestyle+, an innovative portable projector that integrates AI technology into its sleek, compact design. Announced ahead of CES 2026 in Las Vegas, this advanced device aims to redefine entertainment through enhanced portability and intelligent features.

Key Features of The Freestyle+

The Freestyle+ presents a multitude of features designed to enhance user experience, including increased brightness, improved AI capabilities, and a versatile design that caters to spontaneous viewing moments. Here’s a closer look at what makes this projector stand out:

• - AI-Powered Performance: At the heart of The Freestyle+ is Samsung’s AI OptiScreen technology. This smart system automatically adjusts picture quality based on the surrounding environment, ensuring optimal viewing experiences. Users can simply point and play without worrying about manual calibrations.

• - Enhanced Visual Adjustments: With 3D Auto Keystone, the projector can correct image distortion even on uneven surfaces such as walls or curtains. Real-time Focus continuously maintains sharp images, automatically adjusting as users move the device. Moreover, Screen Fit ensures that the projector adapts the image size for compatible screens, while Wall Calibration refines color projections based on the surface used.

• - Compact and Mobile Design: Weighing light and featuring a cylindrical design, The Freestyle+ is made for mobility. With 430 ISO Lumens, the projector offers nearly double the brightness compared to its predecessor, making it ideal for various lighting conditions. Its 180-degree rotating capability supports projections from virtually any angle, allowing users to place it anywhere in their living space without additional set-up requirements.

• - Integrated Streaming Experience: Beyond just projecting, The Freestyle+ allows users to access Samsung TV Plus, popular OTT services, and the Samsung Gaming Hub directly, eliminating the need for external devices. This immersive entertainment solution emphasizes flexibility and ease of use.

• - Exceptional Audio Quality: Equipped with a 360-degree speaker, The Freestyle+ delivers rich, room-filling sound, enhancing the overall viewing experience. Additionally, the Q-Symphony feature enables seamless synchronization with compatible Samsung soundbars for a more immersive audio-visual experience.

Samsung's Vision for Portable Entertainment

According to Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, The Freestyle+ embodies the company's commitment to developing technology that adapts to the lives of users. By enhancing portability and integrating intelligent features, Samsung provides an unprecedented level of convenience and enjoyment, allowing users to seamlessly transition between various environments.

The Freestyle+ will officially debut at CES 2026, taking place from January 6-9 in Las Vegas, with a phased rollout expected in the first half of the year. Samsung aims to ensure that this projector is available to a global audience, showcasing its continuous effort to innovate within the display market with AI-driven solutions.

In conclusion, The Freestyle+ represents a significant leap in portable entertainment technology. With its user-friendly features, enhanced brightness, and seamless integration with various media platforms, it promises to elevate the viewing experience, whether at home or on the go. For anyone looking to invest in portable projection technology, Samsung's latest offering is a must-see.