Meizu Unveils Overseas Strategy for AI-Driven Flyme Ecosystem at MWC 2025

Meizu Unveils Innovative AI Ecosystem at MWC 2025



In a significant showcase at the Mobile World Congress (MWC) 2025 held in Barcelona, Meizu has launched its overseas strategy for the Flyme AI ecosystem. This move marks a pivotal moment for Meizu as it aims to broaden its foothold beyond its traditional markets. The backdrop of this launch, themed "AI Illuminates a Better Life," set the stage for Meizu to introduce its suite of innovative AI products, indicating a strong commitment to integrating artificial intelligence throughout its product lines.

The MWC 2025 has become a platform where technology firms globally unveil their latest innovations, and AI has emerged as the centerpiece of this year's event. Meizu capitalized on this trend to highlight how AI is not only reshaping consumer electronics but also transforming communication and transportation. At the exhibition, Meizu introduced its new product series, including the Mblu22 and Note22, which run on the Flyme operating system. These devices will soon be available in various international markets including Asia-Pacific, Latin America, the Middle East, and Europe.

One of the significant highlights was the remarkable performance of the StarV Air2 smart glasses during the event, which garnered attention for their real-time translation and teleprompter functionalities. Achieving a market share of 41.5% in the smart glasses segment within just one quarter, these glasses, developed in collaboration with China Mobile and China Unicom, are quickly becoming a favorite among tech enthusiasts. With such groundbreaking products, Meizu is poised to make a notable impact in the smart eyewear market.

Further emphasizing its commitment to AI, Meizu has launched the Flyme AIOS, which successfully integrates with the DeepSeek-R1 model, enhancing user experiences across its devices. This year, the demand for Meizu's smart automotive solutions has further skyrocketed, leading to more than 132,000 supported vehicle models being sold in January alone. The collaboration with Geely has allowed Flyme Auto to emerge as a leader in the smart cabin operating systems sector.

What sets Meizu's strategy apart is its comprehensive approach to AI, reflecting a shift from mere product innovation to building an ecosystem that connects smartphones, smart glasses, and smart vehicles. This interconnected ecosystem is seen as a path to creating a seamless user experience across multiple devices, promising innovative applications that enhance daily life.

In the face of rising global competition, Meizu is accelerating its international presence. The number of countries where Meizu products are available has surpassed 30, with a particular focus on regions like Southeast Asia and Eastern Europe. This rapid expansion is further supported by extensive partnerships and promotional events, notably with Geely, enhancing brand visibility and product accessibility.

As Meizu continues to progress in its globalization strategy, the emphasis on AI is expected to enhance its competitiveness. The company aims to adapt its products to meet local consumer needs actively and invest in further innovations. By 2025, Meizu plans to make noteworthy advancements in international markets through enhanced products and services, establishing itself as a significant player in the AI sector.

Overall, the presentation of Meizu's AI ecosystem at MWC 2025 not only demonstrated the company's technological capabilities but also showcased China's advancements in the global tech arena. With ongoing investments in AI and technology, Meizu is set to redefine consumer experiences and assert its place as a leading innovator in the technology landscape.

Topics Consumer Technology)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.