#USA #New York ##paid #Creator Marketing #Snapchat

paid, a prominent player in the realm of creator marketing, has announced an exciting expansion of its partnership with Snap Inc. This collaboration is set to not only enhance the interaction between Snapchat's extensive creator community and leading brand partners but also empower creators in North America with innovative tools and strategies.

This announcement comes as #paid unveils a new integration that aims to strengthen the connection between brand partners and Snapchat's beloved creators, referred to as 'Snap Stars.' As one of the original partners of Snapchat's Snap Star Collab Studio in Canada, #paid is now broadening its operations across North America. With this beta release in the #paid platform, brands can expect full insights integration by the end of March 2025, providing them with valuable metrics and analytics about their collaboration efforts on Snapchat.

Jacqueline Tsekouras, who previously served as the Creative Brand Strategy Lead at Snapchat and currently is the VP of Strategy at #paid, expressed her enthusiasm about the partnership. She believes that combining the expertise of both organizations will help elevate creators and foster meaningful growth within the marketing ecosystem. "Having witnessed Snapchat's capacity for influence and innovation firsthand, I am thrilled to unite our efforts to empower creators and promote impactful growth for the industry," she commented.

Snapchat, which enjoys tremendous popularity among Gen Z and Millennials, provides brands with a unique platform to connect with consumers. With users often engaging with their closest friends and family on Snapchat multiple times a day, the platform offers a rich environment for marketing. Reports indicate a significant increase in the number of creators posting content on Snapchat, growing approximately 50% year-over-year. Furthermore, the platform's Spotlight feature has amassed an impressive average of over 500 million monthly active users.

The recent partnership will equip brands with a comprehensive strategy to connect with Snapchat users through their favorite creators. This integration provides an efficient way for #paid to align brands with vetted Snapchat creators, ensuring that the messaging and product offerings resonate well with the target audience. Marketers can leverage this opportunity to create authentic connections with consumers and strengthen their campaign effectiveness.

The growth of total viewing time on Snapchat is also noteworthy, showing a 25% increase year-over-year. Nearly 15 billion interactions occur daily between creators and their followers, making the platform a prime location for marketers eager to engage audiences. This immense activity presents a wonderful opportunity for brands to capture attention and foster engagement.

Noah Wieseneck, Senior Manager of Partnerships at Snap Inc., spoke about how vital creators are to the Snapchat experience. He noted that many creators view the platform as the ideal space for authentic interaction with their audience, where they can also explore monetization opportunities with brands that align with their interests.

The partnership will focus on leveraging augmented reality technology to craft unique marketing experiences that encourage deeper engagement with Snapchat’s vast audience, which exceeds 300 million daily users. The goal is to provide clients with an exceptional experience that ensures they stand out on Snapchat while delivering high-quality brand partnerships to creators.

As both organizations work closely, they anticipate that these upgrades will facilitate an even smoother connection for marketers wishing to collaborate with Snapchat creators via the #paid platform's managed service offerings. Wieseneck emphasizes that collaborations like this exemplify how powerful partnerships can yield significant impacts for brands leveraging Snapchat creators.

In conclusion, the #paid and Snapchat partnership represents a significant advancement in creator marketing. By harnessing the strengths of both platforms, they aim to enhance brand visibility and facilitate genuine connections between brands and creators on one of the world’s most popular social media platforms. For additional details, visit hashtagpaid.com.

About #paid

paid operates at the intersection of brand collaboration and creator engagement, catering to Fortune 500 brands that wish to leverage creator influence for growth. The platform is designed to empower creators by providing them with a space to generate and distribute high-quality content.

About Snap Inc.

Snap Inc. is dedicated to enhancing how individuals communicate and experience the world through visual technology, featuring products like Snapchat, which fosters meaningful connections among friends and family, as well as innovative AR tools like Lens Studio and Spectacles.

For more information about Snapchat and its products, visit snap.com.