New American Funding Enhances Housing Advocate Program to Boost Black Homeownership Nationwide

New American Funding Enhances Housing Advocate Certification Program



New American Funding (NAF), a prominent independent mortgage lender based in Tustin, California, has embarked on an initiative to propel the Housing Advocate Certification (HAC) program into a broader audience. This initiative aims to empower real estate professionals nationwide and directly address the challenges faced by the Black community in achieving homeownership.

Originally established through NAF’s Black Impact initiative, the HAC program has already trained over 1,000 employees internally. The program is now poised to welcome external real estate agents and brokerages, inviting them to be part of a transformative effort to promote equity and education within the housing market.

The aims of the HAC program are multifaceted. Initially, it provides comprehensive training focused on equity and the latest developments within the housing industry. Participants will also receive tailored marketing materials designed to attract a diverse clientele, alongside professional development opportunities fostering connections with community leaders. This structured approach not only facilitates engagement in projects that enhance community stability but also deepens the understanding of historical barriers to Black homeownership. By promoting cultural awareness and trust-based relationships, the program seeks to dismantle obstacles that hinder progress.

The public unveiling of the HAC program is scheduled for June 4, 2025, with a live webinar aimed at real estate professionals. Attendees will have the chance to join an interest list to gain access to the Zoom session and learn how they can participate in this important initiative. This launch comes at a pivotal moment, especially considering the increasing buying power of the Black community, projected to reach $2.1 trillion by 2026. An estimated 1.7 million Black Millennials are also deemed mortgage-ready, presenting a unique opportunity for real estate professionals to facilitate the advancement of Black homeownership through the HAC program.

Mosi Gatling, Senior Vice President of Strategic Growth and Expansion at NAF, articulated the program's core mission: “This program is for real estate professionals who want to get closer to the communities they serve — not to just check a DEI box. The goal is to modernize fair housing from the street level and change how we think about access, advocacy, and opportunity in real estate.”

The June webinar will be the first of several educational events scheduled for 2025, aimed at providing real estate professionals with training and certification that emphasizes advocacy and inclusion. For anyone interested in obtaining more information or registering for this webinar, details can be found at nafblackimpact.com/certified.

This effort by New American Funding is a significant step in addressing systemic inequities within the housing market while simultaneously empowering real estate professionals to better serve their communities. As the industry looks to build a more equitable future, programs like the HAC have the potential to be game-changers for many aspiring homeowners.

About New American Funding


New American Funding is a leading independent mortgage lender with a servicing portfolio that encompasses over 275,000 customers, valued collectively at around $71 billion. With 276 locations across the United States, the company has garnered recognition for its workplace environment, being included in the Fortune 100 Best Companies to Work For® in 2025. Additionally, NAF was recognized by Newsweek as one of America’s Greatest Workplaces for Women in the same year. The firm prides itself on offering cutting-edge career training and innovative technologies that streamline the mortgage process, setting new benchmarks for excellence within the industry.

For media inquiries, contact: Mattie Van Gundy, Interdependence PR, [email protected], 713-409-1835.

Topics Financial Services & Investing)

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