Mirage Digital Partners with Carwow to Launch Exclusive Automotive FAST Channel on Samsung TV Plus

Mirage Digital Partners with Carwow for Exclusive FAST Channel Launch

In a significant move within the digital content landscape, Mirage Digital has announced a strategic partnership with Carwow to launch an exclusive FAST (Free Ad-supported Streaming Television) channel on Samsung TV Plus. This collaboration aims to bring premium automotive programming to a wide audience without requiring a subscription, marking a new era for both companies in the streaming market.

Expanding Reach with Carwow

Carwow, a renowned platform helping over 10 million customers annually buy, lease, and sell vehicles across the UK, Germany, and Spain, is known for its engaging automotive content. With a substantial YouTube following of over 14 million subscribers and more than 6.4 billion impressions, the brand is set to deliver high-octane content to fans via the new channel.

The channel will host a variety of programming, including thrilling drag races, technical vehicle reviews, and comprehensive comparisons between different automotive models. Carwow's library boasts over 10,000 hours of content, ensuring that there will be something to pique every car enthusiast's interest.

A Vision for the Future

John Littell, co-CEO of Mirage Digital, expressed excitement about the partnership, stating, “This is the moment creator-led media crosses over into mainstream television.” He recognizes the loyalty of Carwow’s audience and believes that partnering with Samsung TV Plus will allow both brands to reach new heights. This sentiment is echoed by Robin Bigge, co-CEO of Mirage Digital, who views Carwow as a category leader in automotive streaming right from the outset.

Mat Watson, Carwow's Chief Content Officer, also highlighted the importance of this partnership. He stated, “Streaming is the natural next step for us. We’ve built this very loyal community on YouTube who clearly love the drag races and in-depth car reviews, and partnering with Mirage Digital gives us a direct line to a global audience already primed for automotive content.” Watson emphasized that bringing this content to Samsung TV Plus provides an ideal platform, making it accessible to viewers on the biggest screen in their homes.

Enhanced Automotive Offerings on Samsung TV Plus

The Carwow FAST channel will join Samsung TV Plus's already impressive catalog of premium sports and automotive content, which includes original docuseries and collaborations with various digital creators. This strategic positioning sets the stage for Carwow not just to entertain but also to capture targeted advertising opportunities, particularly appealing to brands seeking to connect with a predominantly male audience aged 18 to 44.

A Leader in Digital Content Creation

Founded in 2021, Mirage Digital is quickly establishing itself as a leader in the realm of digital content, specializing in syndication and monetization strategies. Teaming up with over 300 creators and utilizing multiple OTT and FAST platforms, Mirage is committed to redefining digital entertainment and is enthusiastic about the potential of their latest collaboration with Carwow.

As the demand for high-quality automotive content continues to rise, the introduction of the Carwow FAST channel on Samsung TV Plus is a promising venture for both brands, fully embracing the future of digital media while satisfying the cravings of car enthusiasts around the globe. For more details on this exciting development, visit Mirage Digital's official website.