Rag & Bone Launches Premium Watch Collection for Fall/Winter 2025

Rag & Bone, the fashion label that encapsulates the essence of downtown New York style since 2002, has unveiled its first-ever premium watch collection for Fall/Winter 2025. This new range of timepieces highlights Rag & Bone's commitment to authenticity while seamlessly blending urban sophistication with timeless design.

A New Chapter in Timepieces

In collaboration with Sequel, Rag & Bone aims to elevate watch design, introducing three distinctive style categories: Casual, City, and Urban.

Casual Style

The Casual selection captures the laid-back essence typical of New York streets. A standout is the men’s 40mm Bleeker, which artfully combines a vintage-style stainless-steel case with a Japanese date movement. This model offers versatility, featuring either a comfortable leather strap or an oval-linked bracelet. These designs integrate denim-inspired accents and classic silhouettes that resonate with the brand’s identity.

City Elegance

Turning to the City category, the collection incorporates a polished aesthetic with subtle nods to New York culture. Women are presented with the Brynn, a rectangle-shaped piece that is available on both a vintage bracelet and a leather strap, enhancing the sense of sophistication. Additionally, the Rory, featuring an oval shape and sleek Italian leather straps, pays tribute to Rag & Bone’s signature accessories, emphasizing style and functionality.

Urban Boldness

The Urban segment speaks to those who favor bold and contemporary designs. The men’s Mercer Automatic stands out with its unique tonneau shape, available in two striking variations: a bold logo dial or a refined automatic bracelet design. Both versions sport a screw-down crown and provide water resistance up to 5 ATM, showcasing a blend of toughness and refinement appropriate for modern lifestyles.

Craftsmanship Meets Sustainability

Each timepiece is crafted with care, utilizing sapphire crystal for clarity and durability. Intricate movements reflect the brand's dedication to precision, while premium Italian leather straps, certified by the Leather Working Group (LWG), underline a commitment to sustainability. Rag & Bone aims to merge luxury with ethical practices, creating items that are not only stylish but environmentally conscious.

Timeless Design Meets Modern Needs

Signature brand elements, such as minimalistic dials and subtle logo stitching, honor Rag & Bone's heritage while pushing their aesthetic boundaries into a fresh product category. This blend ensures that every piece can transition smoothly from casual denim to tailored outfits, embodying the concept of versatile luxury.

Brett Gibson, President and Chief Commercial Officer of Sequel, remarked, "This debut collection represents the next chapter for Rag & Bone, translating their iconic downtown New York aesthetic into timepieces that are as refined as they are functional. Every watch is crafted with precision, designed to tell a story and built for how people truly live today."

Availability and Pricing

The Fall/Winter 2025 watch collection is now available for purchase online at rag-bone.com, with limited boutique availability rolling out across the U.S., U.K., Germany, Morocco, Australia, and Mexico, alongside select retail partners like Nordstrom. Women's watches are priced between $220 and $395, while men's timepieces range from $285 to $595.

With its expansion into the watch sector, Rag & Bone continues to redefine luxury, ensuring every watch tells a unique story while engaging with the cosmopolitan lifestyle its brand represents.

About Rag & Bone

Since its founding in New York in 2002, Rag & Bone has achieved both critical acclaim and commercial success within the global fashion landscape. Known for its unique blend of English heritage and contemporary design, the brand effortlessly fuses edgy styles with wearability, offering diverse collections that encapsulate urban luxury across men's and women's apparel, accessories, and footwear.

For more information, visit rag-bone.com.