Ippai-chan Returns
2025-10-07 04:40:14

Celebrating 30 Years: Ippai-chan Hits the Market with Grilled Eel Sauce Flavor

A Nostalgic Return of Ippai-chan's Grilled Eel Sauce Flavor



On October 20, 2025, Meisei Foods Co., Ltd. will launch the much-anticipated "Ippai-chan Night Market Yakisoba Grilled Eel Sauce Flavor" across Japan. This choice stems from the results of the "Strong Flavor Ippai-chan Revival General Election," where the Grilled Eel Sauce flavor topped the poll, marking a joyful comeback after nine long years.

The Ippai-chan series began in 1995, introducing a unique twist with its "Yakisoba with Mustard Mayo." Over the decades, it has garnered a dedicated following, thanks to its signature savory sauce and creamy mustard mayo that makes each bite indulgently satisfying. Celebrating its 30th anniversary on February 20, 2025, Meisei Foods engaged its fans by conducting an election on its official X account (@ippei_yomise) from January 17 to February 14. Fans had the chance to vote from a selection of over 250 flavors launched throughout the years, ultimately choosing the Grilled Eel Sauce flavor, which originally debuted in 2016.

The product is designed to evoke nostalgia by recreating the original flavor profile. The sweet and rich sauce combines roasted soy sauce with mirin and eel extract, expertly seasoned with garlic and ginger. This delightful concoction offers a taste experience that goes beyond the typical yakisoba sauce. To elevate the dish, a wasabi mayo and a sprinkle of Japanese pepper (sansho) add a touch of sophistication to the flavor palette. Additionally, the packaging is reminiscent of the original design, prominently featuring the icon indicative of its election triumph.

With the autumn dog days of summer—and with them, the traditional eating of grilled eel—just around the corner, now is the perfect time to indulge in the vibrant flavor of Ippai-chan's Grilled Eel Sauce. Here’s a closer look at what makes this product so special:

Product Features


  • - Noodles: Firm and crisp-textured, designed for a satisfying bite.
  • - Sauce: A sweet and rich mixture of roasted soy sauce, eel extract, mirin, garlic, and ginger.
  • - Special Mayo: Wasabi-infused mayonnaise adds an extra kick.
  • - Garnish: Topped with sansho pepper and aosa seaweed for an authentic touch.
  • - Ingredients: Includes cabbage for added flavor and texture.

Product Overview


  • - Product Name: Ippai-chan Night Market Yakisoba Grilled Eel Sauce Flavor
  • - Content Weight: 119g (with 90g of noodles)
  • - JAN Code: 4902881458696
  • - Packaging: Sold in cases of 12 (119g each)
  • - Suggested Retail Price: ¥236 (excluding tax)
  • - Launch Date: October 20, 2025
  • - Availability: Nationwide in Japan

This resurgence of the Grilled Eel Sauce flavor is not only a treat for long-time fans but also a delightful opportunity for newcomers to experience the unique offerings of the Ippai-chan brand. Don’t miss out on tasting this nostalgic and luxurious flavor when it hits the shelves this fall!


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Topics Consumer Products & Retail)

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