#Japan #Shibuya #YoubeYou #Atlya #Life is Art

YoubeYou Corporation's New Leadership Structure

YoubeYou Corporation, based in Shibuya, Tokyo, has introduced a new organizational structure under the leadership of CEO and Chief Branding Officer (CBO) Sawako Ioo. The company's philosophy is centered around the belief that life itself is an art form, as encapsulated by Ioo’s mantra, "Life is Art." This approach will integrate artistry into business strategies, aiming to transform YoubeYou into a dynamic community company that thrives on creativity and co-creation.

Why Now?

Currently, YoubeYou operates in numerous sectors, encompassing comprehensive career design, community management, wellness, agricultural ventures, and co-creation initiatives. The inspiration behind these ventures lies within Ioo's personal philosophy, which emphasizes the intertwining of personal existence and creative expression. According to Ioo, managing a business is akin to an act of creation itself, paralleling a community as an art project where everyone contributes. By formalizing this artistic management ideology, Ioo has made the strategic decision to double as CBO alongside her role as CEO.

Unique Value Proposition

The new leadership model prioritizes creativity and seeks to harness it in every aspect of business operations. Here are the key components that define this unique approach:

1. Structuring the Invisible: Ioo possess an exceptional ability to visualize and structure elements that are often overlooked in traditional organizations, including values, relationships, emotional atmospheres, and collaboration.

2. Integrating Sensibility and Logic: This model fuses logical thinking with the emotional dynamics of human interaction, thereby generating new value that transcends conventional frameworks.

3. Creativity at the Core: By making creativity central, YoubeYou aims to foster sustainable management practices where artistic thinking informs every strategic business decision.

In Ioo's own words, “Management, to me, transcends numbers and strategies; it is a creative act. The unseen resonance that emerges when people connect, the unarticulated hopes, and the faint presence of unseen possibilities define the richer values of the upcoming era.” She envisions a future where organizations embody creativity as a foundational pillar, enabling diverse expressions to resonate in a harmonious symphony.

New CXO Team

With the introduction of three new executive officers in 2026, the leadership structure has been reinforced:

• - Kentaro Muranaka as Chief Management Officer (CMO)
• - Kensuke Yamashita as Chief Embodier Officer (CEBO)
• - Kanae Kudo as Chief Direction Officer (CDO)

These new appointments will bolster YoubeYou's mission of empowering every individual to live authentically, facilitated through a robust operational framework.

Background of Leadership

As a community company represented by the Atlya Community and the concept of “Watashi Create®,” YoubeYou emphasizes self-expression and collaborative learning. The innovative move towards a decentralized governance model, termed "Universal Company," signifies a shift towards a more inclusive and participatory approach in business practices. This new structure aims to enhance operational strength and catalyze development within the community.

Profiles of the New Executives

• - Kentaro Muranaka (CMO) has a solid background in career development and organizational management. His focus will be on operational strategies that bridge community initiatives and business ventures.
• - Kensuke Yamashita (CEBO) aims to ensure the organizational philosophy fully embodies the principle of living as one’s true self, fostering a meaningful dialogue and adaptable culture.
• - Kanae Kudo (CDO) will direct cross-organizational projects and enhance collaboration between community, café, and educational ventures.

Future Aspirations

YoubeYou aims to continue evolving as a platform for community-driven projects that tackle both economic challenges and social issues. By intertwining the principles of liberal arts with career development and regenerative leadership practices, they aspire to unlock deeper personal expression.

Conclusion

In her dual role, Ioo embodies the commitment that true expression of identity leads to a life rich in art and creativity. This latest leadership transition marks the dawn of an exciting phase for YoubeYou, where management aligns closely with artistic expression, setting a course for innovative contributions to society.