#Spain #Madrid #Roberto Carlos #Linglong Tire #Santiago-Bernabéu

Celebrating Innovation and Collaboration: Linglong Tire's 50th Anniversary

Recently, the Spanish capital of Madrid played host to a significant event as Linglong Tire celebrated its 50-year anniversary. The company welcomed over 200 partners from around the globe to honor this milestone, blending a rich history with future aspirations.

The festivities kicked off with an invitation to the illustrious Santiago Bernabéu Stadium, home of Real Madrid, where guests experienced the excitement of a live football match between Real Madrid and Villarreal. The evening was further enhanced by the dazzling display of the "Linglong 50 Years" logo, illuminating the stadium and merging the essence of Linglong's journey with the fervor of football. A highlight of the event was the live interaction with legendary footballer Roberto Carlos, which uplifted the celebratory atmosphere to new heights.

Linglong Tire's partnership with Real Madrid underscores the company's strategic goal to strengthen its presence in both European and global premium markets. Since 2020, Linglong has strategically positioned global development as its central drive, establishing its products in 173 countries with an extensive network of nearly 200,000 sales points worldwide. International operations now constitute half of Linglong's business portfolio, acting as a vital growth engine that will support the company’s 2030 Strategic Goals. Furthermore, Linglong has garnered recognition from various internationally renowned OEMs, successfully integrating into the supply chains of leading automotive manufacturers in Europe and the Americas. This highlights and affirms the global market influence of the Linglong brand.

During a formal awards ceremony, Linglong expressed sincere gratitude to its long-standing distribution partners, acknowledging their crucial role as the driving force behind Linglong's expansion into international markets. These partnerships form a robust bridge connecting products with users, enabling effective market outreach. As Linglong embarks on this new chapter, the company remains committed to the philosophy of collaboration and innovation, leveraging its six core competencies: strategic strength, innovation, product strength, organizational strength, marketing strength, and brand strength.

The goal moving forward is clear: by harnessing continuous technological innovation, exceptional product quality, and efficient service systems, Linglong aims to navigate the opportunities and challenges posed by industry transformation. The night at Bernabéu has created an atmosphere of elevated ambition, yet Linglong Tire is steadfast in its direction toward a grander horizon.

This anniversary is not simply a celebration of achievements but a call to embark on a new voyage. With the green pitch as their witness, passion fuelling their sails, and strategy serving as their navigational tool, Linglong looks forward to sailing into another glorious 50 years.

The next exciting destination for Linglong will be in China, and the company eagerly anticipates welcoming partners to explore further horizons together.



As Linglong Tire charts its course for future growth, there's every reason to believe that exciting times lie ahead in this ever-evolving industry landscape.

• ---