#Japan #Sabre Corporation #Tokyo #NDC Content #ANA Airlines

Sabre and All Nippon Airways Unite for NDC Content Launch

In a groundbreaking development for the airline and travel technology landscape, Sabre Corporation has teamed up with All Nippon Airways (ANA) to launch global New Distribution Capability (NDC) content via the SabreMosaic™ Travel Marketplace. This significant partnership marks a milestone as ANA becomes the first airline in Japan to implement NDC content.

This development facilitates Sabre-connected agencies across over 40 countries to seamlessly shop, book, and manage the 5-star airline's NDC offers through a single, scalable cloud-native workflow. The launch signifies a substantial growth in the already established relationship between Sabre and ANA, which has seen ANA utilizing Sabre’s traditional content distribution along with network planning and optimization tools for years.

Keiji Omae, Executive Vice President of Customer Experience at ANA, expressed the airline's commitment to improving customer experiences throughout their purchasing journey. He stated, "Our partnership with Sabre enables ANA's NDC initiative to deliver greater reach and more diverse distribution channels to meet customer needs. We are delighted to offer broader choices and more enriching experiences through SabreMosaic Travel Marketplace."

Chris Wilding, Senior Vice President of Airline Distribution at Sabre, echoed this sentiment, declaring, "We're thrilled to activate NDC content distribution for All Nippon Airways. This achievement represents both Sabre's and ANA's commitment to generating new value in the travel industry through innovative methods of retailing air travel. NDC serves as a crucial pillar of our strategy, enabling airlines to provide comprehensive offers consistently across various channels and allowing agencies to access diverse types of content efficiently and at scale."

With NDC content now available through SabreMosaic, ANA joins an elite group of airlines harnessing the potential of this innovative model, complementing traditional offerings alongside over 150 low-cost carriers, two million lodging options, and leading rail and car providers.

The importance of NDC in transforming travel experience and distribution cannot be overstated. By embracing NDC content, airlines like ANA enhance their capacity to offer personalized services and products that align with evolving customer expectations in this digital age. This collaboration between Sabre and ANA reflects the ongoing shift toward innovative distribution strategies that prioritize a seamless customer experience.

Sabre Corporation stands as a leading technology entity dedicated to tackling significant challenges within the travel industry. Their mission involves optimizing the travel ecosystem by leveraging speed and insights, thus empowering airlines, hoteliers, travel agencies, and partners to facilitate global travel efficiently. Headquartered in Southlake, Texas, Sabre serves clients across more than 160 countries, affirming its position at the forefront of travel technology solutions.

On a parallel note, All Nippon Airways has witnessed substantial evolution since its inception in 1952. Today, as Japan's largest airline, ANA Holdings Inc. is recognized for its commitment to exceptional service, having consistently earned a 5-star rating from Skytrax for over a decade. Notably, in 2025, ANA received the FlightGlobal's Executive Leadership Asia-Pacific Award due to its forward-thinking approach and strategic growth initiatives.

Both companies, through this collaboration, set an exemplary standard for the travel industry as they embrace a shared vision aimed at bolstering customer satisfaction while advancing operational efficiencies. This partnership not only highlights the integration of advanced technology in the aviation sector but also underscores the mutual benefits that arise from collaborative efforts in today’s competitive market.