Samsung Galaxy S26 Series Launch Event Features New AI Phone and Privacy Innovations

Samsung Galaxy S26 Series Launch Event: Experience the Future with Ryuusei Yokohama

On March 12, 2026, Samsung Electronics Japan held a launch event for the Galaxy S26 series, introducing its latest innovations in mobile technology. The highlight of the event was the appearance of renowned actor Ryuusei Yokohama, who stars in the new commercial, providing an engaging look at the groundbreaking features of the newest device.

The Ambition Behind the New Commercial

The new commercial titled ‘Control Your Privacy Freely’ showcases Samsung’s commitment to pioneering technologies. During the event, Yosuke Kobayashi, Samsung’s CMO, discussed how Yokohama's relentless pursuit of excellence resonates with the Galaxy brand’s philosophy of exploring new possibilities through innovation. Kobayashi stated, “We wanted to reflect Ryuusei's dedication to his craft and his earnestness in facing his passions in this campaign.”

Yokohama also shared his feelings upon receiving the offer to participate in the campaign, expressing gratitude and pride in contributing to a brand he respects deeply.

Behind-the-Scenes Insights from Ryuusei Yokohama

During the event, Yokohama opened up about the filming experience, emphasizing his commitment to authenticity. When asked about his favorite scene, he mentioned the piano segment, saying, “It was vital for me to really give it my all.” He remarked on how his previous experience helped him during the piano scene, where he had to learn the music on short notice. He shared how he meticulously practiced to deliver the best performance possible, showcasing his dedication to his craft.

Experiencing the Samsung Galaxy S26 Ultra

As part of the event, Yokohama had the opportunity to explore the latest features of the Samsung Galaxy S26 Ultra. One of the standout features is the new AI function known as ‘Now Nudge’. This intelligent assistant analyzes texts and offers real-time suggestions, making it easier for users to manage their schedules without switching between apps. Yokohama expressed his amazement, stating, “It’s incredible how the AI anticipates your needs.”

He also highlighted the ability to quickly find and share photos from the gallery with ease, allowing him to stay focused on his work and interests.

The Revolutionary Privacy Display Technology

The event also introduced a groundbreaking feature, the ‘Privacy Display’, which blocks views from surrounding observers while maintaining clarity for the user. Yokohama found this feature particularly appealing, claiming, “I believe I’ll find this feature immensely useful.” He acknowledged the innovation’s potential for privacy in public spaces, stating, “It’s a remarkable function to enjoy messages without being distracted by the surroundings.”

Reflecting on the theme of controlling one’s time and activities, Yokohama expressed a desire to manipulate time for his work as an actor. He articulated, “If only I could control my time freely, I could further dive into my roles and explore them deeply.” This passion reflects not only his dedication as an artist but also connects seamlessly with the campaign message of the Samsung Galaxy S26 series.

A New Era of Smartphone Experience

During the event, Kyouhei Kuji from Samsung Electronics Japan provided a comprehensive overview of the Galaxy S26 series innovations in both hardware and software. He pointed out a gap in user appreciation and understanding of AI technologies, noting that while many see value in AI, most do not feel equipped to use it effectively.

Samsung’s goal is to bridge this gap by designing AI that comprehensively understands user behaviors and assists proactively. The Galaxy S26 series aims to deliver an effortless, user-friendly smartphone experience, redefining how individuals interact with technology daily.

In conclusion, the launch of the Samsung Galaxy S26 series not only shines a spotlight on innovative technology but also highlights the personal storytelling behind the brand. Featuring Ryuusei Yokohama, the new commercials are set to resonate deeply with audiences, capturing their imagination while demonstrating the ultimate user experience offered by Samsung’s latest smartphone.

For more details on the Samsung Galaxy S26 Series, visit: