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MindEdge and AMA's New Marketing Course

In an exciting development for marketing education, MindEdge Learning, in partnership with the American Marketing Association (AMA), has introduced a comprehensive online marketing course titled Foundations in Marketing Management. This course is designed to pave a simplified pathway for students seeking the AMA Associate Professional Certified Marketer (APCM®) Marketing Management credential. With this initiative, both institutions aim to enrich college marketing programs and prepare students for thriving careers in the marketing field.

Colleges and universities can now integrate this seven-module online course into their undergraduate business or marketing programs without requiring extensive curriculum modifications. The cooperation between MindEdge and AMA not only boosts educational opportunities but also aligns with the evolving demands of the job market.

Joe Mullen, president of MindEdge, highlighted the significance of this new initiative, stating, "This new pathway represents a streamlined and effective approach to marketing education. It equips students with valuable skills that can enhance their employability while enabling academic institutions to drive enrollments and adapt to workforce trends."

Course Structure and Benefits

The Foundations in Marketing Management course covers essential topics within the marketing discipline, comprising:
1. Marketing Strategy
2. Global, Ethical and Sustainable Marketing
3. Managing Information for Marketing Insights
4. Buyers and Markets
5. The Offering – Product and Service
6. Deliver the Value Offering
7. Communicate the Value Offering

Each of the seven modules totals approximately 12 hours of instruction time, providing a self-paced, interactive online learning experience that appeals to today's college students and recent graduates.

Upon completing the course, students will earn the AMA APCM® Marketing Management credential along with a one-year AMA student membership, enhancing their qualifications without the need for a separate certification exam. This credential is recognized as a key indicator of marketing proficiency and reinforces the standards of academic learning.

According to research on student preferences, a significant 90% believe that professional certifications increase their appeal to employers, and 76% express a tendency to enroll in programs that offer such credentials. Further, 64% reported that obtaining credentials enhances their job prospects. This trend underscores the importance of integrating professional certifications into academic curricula.

Collaboration for a Greater Impact

The partnership between MindEdge and AMA represents a significant stride towards modernizing marketing education. Bennie F. Johnson, CEO of AMA, reaffirmed this notion, stating: "This new industry-recognized credential seamlessly integrates into existing marketing programs, empowering students to graduate with both substantial knowledge and workforce-ready skills, factors highly sought after by employers."

The AMA, as a prominent global marketing association, advocates for the interests of marketers from diverse backgrounds, fostering a community that encourages knowledge sharing and professional growth. It champions education by offering various resources, including scholarly journals and professional development events.

MindEdge, founded in 1998 by educators from Harvard and MIT, focuses on creating digital-first learning resources. With an emphasis on modern educational practices, the organization has facilitated learning for approximately four million individuals. Their collaboration with AMA aims to support academic leaders and shape marketing professionals' futures in line with industry demands.

As educational landscapes continue to evolve, the launch of the Foundations in Marketing Management course signifies a progressive response to the needs of students and the job market, equipping aspiring marketers with the knowledge and credentials necessary to excel in a competitive environment.