#Japan #Tokyo #Creww #Tsugi no Tsugi

Creww to Support New Business Development in Tokyo's 'Tsugi no Tsugi'

Creww Corporation, led by CEO Sorato Ijichi, is partnering with the Tokyo Metropolitan Government to support the launch of new businesses under the initiative 'Tsugi no Tsugi.' This program focuses on aiding companies undergoing business succession to achieve a successful second startup.

Understanding 'Tsugi no Tsugi'

Starting in the fiscal year 2025, the 'Tsugi no Tsugi' project will promote new business development following business succession. This initiative aims to create a community for successors and individuals interested in developing new businesses. It will provide a platform for interaction and learning, along with a tailored business development program for personalized support.

Kickoff Event Announcement

A kickoff event for the 'Tsugi no Tsugi' program will be held on July 25th, 2025, at 18:00 at the Tokyo Innovation Base. The event will consist of three main sections: a keynote speech, a panel discussion, and networking opportunities.

Keynote Speech

The keynote address will cover the topic, 'New Options for Entrepreneurship and Successful Examples of Second Startups.' Attendees can expect to hear about successful case studies and actionable insights.

Panel Discussion

In the panel discussion, experienced entrepreneurs will share their real-life experiences with failures faced during their second startup journeys, discussing challenges encountered and how they managed to overcome them. Panelists include:

• - Shingo Iwata (Representative of the Samsung Group)
• - Kurato Takahashi (Associate Professor at Tohoku University)
• - Daisuke Toriyama (Vice President of Nitto Towel Co., Ltd.)
• - Keiichiro Fujita (Co-founder of Setouchi Co., Ltd.)

With Megumi Saito (COO of Lightlight) serving as the moderator.

Networking Opportunities

The event will conclude with networking sessions to foster connections among participants and promote collaboration.

Event Details:

• - Date: July 25th, 2025
• - Time: 18:00 - 21:00 (Registration starts at 17:30)
• - Venue: Tokyo Innovation Base, 3-8-3 Marunouchi, Chiyoda Ward, Tokyo

Participants can register for the kickoff event here.

Who Should Attend?

The program is particularly beneficial for:

• - Small to medium-sized enterprise (SME) owners involved in business succession within five years.
• - Individuals planning for business succession in the near future.
• - SMEs that have already achieved a second startup through successful succession.
• - Those involved in developing new businesses utilizing resources from SMEs aiming for second startups.
• - Individuals and organizations interested in supporting the second startup journey of SMEs.

Unique Features of the Program

'Tsugi no Tsugi' Community:
Program participants can join a community focused on new business development, where they can learn crucial mindsets and skill sets through workshops, and engage with experienced entrepreneurs.

Additionally, an online platform will encourage member interaction, making it easier to connect and collaborate.

Individualized Support for Business Development:
The initiative provides tailored support for start-up businesses, matching SMEs undergoing succession with individuals eager to develop new ideas. Detailed information regarding application periods and specific program details will be announced shortly.

About Creww Inc.

Creww Inc. was established in August 2012, located in Shibuya, Tokyo.

• - CEO: Sorato Ijichi
• - Capital: Approximately 1.084 billion yen (including capital surplus)
• - Main Activities: Operating Japan's largest open innovation platform and managing startup communities. You can learn more about Creww and their initiatives on their official website here.

Through their vision 'Creating a Great Era of Challenge,' Creww strives to provide total support for all those who wish to take on challenges, offering a variety of services tailored to meet specific needs. Since its founding, Creww has hosted over 500 open innovation programs in collaboration with companies and local governments, achieving around 1,500 partnerships, and has the largest track record in Japan. They currently support the development of startup ecosystems not just in Japan, but throughout Asia, including countries like Korea and Taiwan.