Rogue Valley Shines Bright as the Second Best Wine Region in the USA

Medford, Oregon - The Rogue Valley American Viticultural Area has recently been awarded the esteemed title of the second best wine region in the United States, according to USA Today's 10Best Readers' Choice Awards. This recognition not only highlights the growing prestige of the region but also underscores its appeal as a premier wine destination that is gaining traction on both national and international stages.

The announcement, made on July 30, 2025, by Travel Medford, indicates that Rogue Valley exceeded expectations by ranking above several renowned wine regions in California and Washington, which typically dominate such competitions. Rogue Valley was selected from a list of 20 American wine regions, chosen by a panel of travel editors and wine industry experts, with the results being determined through a month-long public voting process.

TJ Holmes, the Senior Vice President for Travel Medford, expressed immense pride in the achievement. He remarked, "Earning the #2 spot in such a competitive, nationally recognized contest is a remarkable honor for our region. Our passionate winemakers, vineyard, and hospitality teams have worked tirelessly to craft unforgettable varieties and experiences for visitors and locals. While we've always known the Rogue Valley is magical, it's incredibly rewarding to see that sentiment echoed by wine lovers across the nation."

The significance of this recognition goes beyond mere accolades; it is a testament to the hard work and relentless dedication of the local winemakers and vineyard owners who have pursued excellence in every aspect of their craft. The Rogue Valley's wine industry is not just making wine; it is redefining the wine experience, with unique varietals that reflect the stunning terroir and culture of the region.

Visitors to Rogue Valley can expect a laid-back, approachable, and accessible wine experience, all while soaking in the breathtaking scenery that Southern Oregon is famed for. It is a region where budding sommeliers and casual drinkers alike can enjoy high-quality wines without the pretensions often associated with luxury wine regions.

The community is bustling with a variety of wine tasting rooms and events that welcome visitors to explore the depth of flavors and stories behind each bottle. Local winemakers are consistently pushing the boundaries, experimenting with boutique techniques and sustainable practices that speak to a new generation of wine enthusiasts who prioritize organic and environmentally friendly choices.

In light of its recent accolade, Rogue Valley is becoming a must-visit destination for wine aficionados eager to discover the next big names in the wine industry. The recognition serves as encouragement for local purveyors, promising a bright future for the region's wine tourism and local economy.

For those intrigued by this blossoming wine region, Travel Medford encourages everyone to explore what Rogue Valley has to offer. From its vibrant urban landscapes to its charming rural vineyards, the area perfectly encapsulates the spirit of Southern Oregon.

For more information on planning a visit to Rogue Valley's wine country, eager travelers can visit www.travelmedford.org/wine. Cheers to the Rogue Valley, as it continues to rise, glass by glass, as one of America’s top wine destinations!