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Hisense Unveils 'AI Your Life' at IFA 2025

At IFA 2025, Hisense, a global leader in consumer electronics and home appliances, showcased an exciting array of innovations under the theme "AI Your Life". This event highlighted how artificial intelligence (AI) is transforming the traditional home environment into one that is smart, interactive, and uniquely tailored to individuals' needs.

Immersive Entertainment Experience

Hisense introduced its state-of-the-art RGB-MiniLED TV, a massive 116-inch display designed for the ultimate home viewing experience. This television features rich blacks, vibrant colors, and peaks of brightness reaching up to 8,000 nits, ensuring every scene is rendered with stunning clarity. As a pioneer in RGB-MiniLED technology, Hisense detailed how precise control of red, green, and blue mini-LEDs results in striking image quality, perfect for movie nights or gaming sessions. With this technology, users can seamlessly transform their living spaces into immersive gaming arenas or digital art galleries.

Alongside the remarkable TV, Hisense unveiled the TriChroma Laser Cinema L9Q, designed to deliver cinema-quality experiences at home with projection capabilities of up to 200 inches, compatible with IMAX Enhanced. For added versatility, the Laser Mini Projector C2 Ultra allows for projections of up to 300 inches. This handy device, with its ultra-low latency, enables the transformation of empty walls into vibrant entertainment spaces, making it ideal for both casual movie nights and intense gaming experiences.

Intelligent Living Solutions

Hisense's commitment to smart living was evident with their new range of AI-integrated appliances. The PureFlat Smart Series refrigerator, equipped with a 21-inch interactive display, serves as a multifunctional hub in the kitchen. It integrates Kitchen AI for meal planning, allows users to stream live sports through VIDAA, and even showcases AI-generated art. Additionally, the ConnectLife AI agent provides services such as personalized cooking and laundry management to facilitate a more efficient home life. This integration embodies Hisense’s vision of an effortlessly connected, energy-efficient home.

Comfort Redefined

On the comfort front, the award-winning U8 S Pro air conditioner merges smart technology with user comfort. Featuring a HI-SENSOR for presence detection, an AI voice assistant capable of understanding 18 commands, and an advanced HI-NANO system for air purification, it adapts to user needs throughout the day. The air conditioner’s sleek design includes a dot matrix display that adds a modern touch, while features like Coanda airflow and 90-degree louver rotation ensure consistent climate control without unpleasant drafts.

Hisense’s innovations extend beyond mere home appliances; they aim to enhance overall life quality, highlighting the capability of smart systems in intelligent buildings, energy management, and even automotive air conditioning, driving towards a future of safer, smarter, and more sustainable mobility.

A Vision for the Future

At IFA 2025, Hisense not only unveiled groundbreaking technologies but also shared its vision for a world where AI understands, anticipates, and caters to human needs. By merging cutting-edge laser display technologies and the latest in smart home solutions, Hisense empowers individuals to lead lives filled with comfort, creativity, and personal connection. This transformation enables users to take command of their experiences both at home and beyond, redefining what it means to live in the modern age.

About Hisense

Founded in 1969, Hisense has established itself as a global leader in household appliances and consumer electronics, with market presence in over 160 countries. The brand specializes in high-quality multimedia products, smart appliances, and information technology solutions. Hisense is recognized as the number one global brand in the 100-inch and larger television market (2023-2025). As an official sponsor of the FIFA Club World Cup 2025™, Hisense showcases its commitment to global sports partnerships, striving to connect with a worldwide audience.