BASE FOOD Partners with Basketball Athlete Yugo Ikukura
Base Food Inc., based in Meguro, Tokyo, has proudly announced a supplier contract with Yugo Ikukura, a player from the 3x3 basketball team ISHIKAWA.EXE. This partnership aims to promote health and elevate sports performance through their initiative, the "BASE UP SPORTS PROJECT."
Supporting Healthy Lifestyles
Base Food approaches its mission with the vision of fostering a society where individuals can thrive and express their unique selves. They aim to incorporate fully nutritious meals into daily life across various spheres including sports, music, and arts. The goal is to enhance mental and physical health through the "BASE UP PROJECT."
In this spirit, Ikukura's endorsement of the "BASE UP SPORTS PROJECT" has made this collaboration possible. As part of this agreement, Base Food will provide Ikukura with a range of products from its "BASE FOOD" series to support his nutritional needs, while also participating in educational initiatives regarding nutrition and sports performance. This multifaceted collaboration is designed to maximize the athlete's potential and promote a healthy lifestyle.
Profile of Yugo Ikukura
- - Birthdate: October 22, 1997
- - Hometown: Nagano City, Nagano Prefecture
- - Blood Type: A
- - Career:
- 2021-2022: IRISPAITNERS.EXE (3x3)
- 2024-2026: SWOOPS (5x5)
- 2022-Present: RevolterS (SOMECITY NAGOYA)
- 2025-Present: FUKUYAMA BATS (3x3)
- 2026-Present: ISHIKAWA.EXE
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Instagram
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Twitter
Acknowledgment from Ikukura
Upon signing the supplier contract with Base Food, Ikukura expressed his gratitude. He emphasized how their nutritious meals simplify maintaining dietary balance during his busy athletic schedule. He resonates deeply with the vision of making health a norm and aims to share this philosophy through his basketball journey. "I will do my best to showcase my impressive skills at matches across the country, and I appreciate everyone's support!"
Overview of BASE UP PROJECT
The "BASE UP PROJECT" aims to support those who engage in sports, music, arts, and culture, while also encouraging individuals striving towards their dreams. Emphasizing nutrition and health, the project is committed to fostering a sustainable society, cultivating a bright future filled with smiles for everyone involved.
Details of BASE UP SPORTS PROJECT
This project encourages an active lifestyle by integrating the fully nutritious food known as "BASE FOOD" into everyday routines. By doing so, it assists individuals in building healthier bodies and improving their sports performance.
Call for Participants in BASE UP SPORTS Supplier Program
Base Food is currently inviting professional and amateur athletes, as well as teams and organizations, to participate in the BASE UP SPORTS Supplier Program. This initiative provides various forms of support, including supplying products from the "BASE FOOD" range.
The program involves both long-term contracts for continuous support and short-term activities like sampling, allowing individuals regardless of age or gender to experience and enjoy fully nutritious meals. For application details and conditions, interested parties can refer to the official note at
Base Food Note.
Current Participants list in BASE UP SPORTS Supplier Program
Some notable participants include:
- - Soccer: Yuuki Otsu (Former Jubilo Iwata)
- - 3x3 Basketball: Yugo Ikukura (ISHIKAWA.EXE)
- - Wheelchair Basketball: Mari Aminamoto (Cocktail/Ibaraki Super Phoenix)
- - Further details are available upon request.
What is Smart Food BASE FOOD?
"BASE FOOD" is a smart food that ensures one-third of the daily nutritional needs are met in a single meal. By using carefully selected, natural ingredients such as whole grains, soybeans, and chia seeds, it boasts a unique formulation and method that balances nutrition and taste. Each meal provides essential proteins, dietary fibers, and 33 kinds of vitamins and minerals needed for daily health, promoting overall wellbeing.
Since its launch in February 2017, BASE FOOD has expanded its product line including BASE PASTA, BASE BREAD, BASE RAMEN, and others, surpassing 300 million packages sold as of March 2026 with over one million regular subscribers.