#Japan #Tokyo #San-X #Plush Toys #Mainichi Hamuchima

New Merchandise Launch for 'Mainichi Hamuchima'

In April 2026, San-X Co., a well-known character merchandise company headquartered in Chiyoda, Tokyo, will unveil a range of exciting new products centered around the adorable character 'Mainichi Hamuchima', which debuted in November 2025. This new collection is set to be available at various retailers and online stores across the country, and it's sure to capture the hearts of fans everywhere.

Character Overview

'Look at this cute hamster character!' 'Mainichi Hamuchima' is gaining popularity not just in Japan, but has also seen a rise in fanbase across Asia, especially in South Korea. The character is designed to evoke feelings of warmth and joy, and its charming personality is reflected in the various products available.

Product Lineup

The new merchandise includes several items that are already popular in Korea:

• - Four-Cut Sticker (275 yen, tax included): These waterproof and UV-coated stickers come in a pack of two, perfect for adding a bit of charm to your belongings.
• - Woven Key Holder (1,650 yen, tax included): A stylish yet cute accessory that showcases the character.
• - Plush Photo Key Holder (1,980 yen, tax included): Perfect for carrying a little piece of cuteness wherever you go.
• - Mini Tote Bag (2,200 yen, tax included): Made of cotton fabric, featuring adorable designs of 'Mainichi Hamuchima'.
• - Hand-Held Plush Toy (1,320 yen, tax included): A small yet huggable plushie that fits perfectly in your hand.
• - Hanging Plush Toy (1,650 yen, tax included): Another delightful plush that can hang on your bag or favorite space.
• - Plush Toy Badge (1,045 yen each, tax included): Featuring a safety pin, these badges are a fun way to show your love for 'Mainichi Hamuchima'.
• - Full-Size Plush Toy (1,980 yen, tax included): Made from soft, squishy material, this plush brings joy and comfort to fans of all ages.

A Daily Dose of Happiness

With these delightful items, fans can expect to find everyday happiness with 'Mainichi Hamuchima' by their side. The emphasis on cuteness and quality in San-X's products makes them highly sought after, and this new lineup promises to continue that tradition. Every item is designed to provide comfort and joy, perfect for anyone looking to add a sprinkle of happiness to their daily routine.

Explore More

For more details about the 'Mainichi Hamuchima' character and the full product lineup, visit the official websites:

• - Goods Information
• - San-X Online Shop
• - Character Details

About San-X

San-X has a rich history of creating over 1,000 original characters, including beloved favorites like Rilakkuma and Sumikko Gurashi. Known for their quirky and charming designs, San-X characters often blend cuteness with a touch of surreal humor, making them endearing to a wide audience. Through products, events, promotions, and media content, San-X continues to share its unique brand of joy with fans all around the world.

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