Constant Contact's Bold New Campaign 'Great Needs Great' Aims to Empower Small Businesses
Constant Contact, a pioneer in small business marketing solutions, has recently rolled out an ambitious brand campaign called 'Great Needs Great.' This initiative signifies a major shift in the company's identity, positioning it as a leading AI partner for small business growth. The campaign, developed in collaboration with the renowned agency TBWA\/Chiat\Day LA, encompasses a variety of media channels, including television, streaming audio, and social media, highlighting the cutting-edge AI capabilities Constant Contact is bringing to market.
One of the key objectives of 'Great Needs Great' is to simplify the marketing process for small business owners. The campaign leverages AI to enable users to swiftly generate tailored marketing materials, allowing them to run comprehensive campaigns across multiple platforms effortlessly. Frank Vella, CEO of Constant Contact, emphasized that small business owners have long relied on the company to help them connect with customers. He stated, "This campaign represents our vision for the future: we aim to transform a small business's core competencies into effective marketing that genuinely resonates with audiences. Every small business deserves to stand out."
The recent data from Constant Contact reveals a striking trend: consumer preference for small businesses has grown, with 84% of consumers reporting better shopping experiences at these establishments. However, many of these small businesses still go unnoticed. The gap is rapidly closing as business owners increasingly adopt AI solutions for their marketing needs, with AI adoption among U.S. small businesses skyrocketing from 26% in 2023 to 87% in 2026.
Evelyn Borgatta, Senior Brand Director at Constant Contact, elaborated on the campaign's core message. She noted, "For years, we were known as the 'email company,' but now, we are evolving into something much bigger. The challenge has never been about lacking the right tools; it’s always been about overcoming the blank screen, the uncertainty, and the time constraints faced by small business owners. 'Great Needs Great' encapsulates our belief that AI can be the game changer that these businesses need to thrive."
At the heart of the campaign lies Constant Contact's new brand promise: "go from prompt to progress." Rather than starting with a blank page, customers can outline their needs and instantly receive a fully designed marketing campaign complete with engaging content, ready to launch across both email and social media channels. This streamlined process ensures that small business owners can run their marketing efforts automatically while obtaining tangible results and relevant action plans.
Constant Contact's proprietary AI technology is designed to deliver measurable outcomes. It offers features such as generating custom email designs within seconds, providing optimal send timing based on extensive data analysis, and assisting users in segmenting their contact lists with ease. In fact, a survey by Constant Contact revealed that businesses selling online were 1.5 times more likely to report highly successful campaigns when integrating AI tools into their marketing strategies. Their internal data suggests that AI may reduce email production time by an impressive 23%.
"At Constant Contact, our focus on AI isn't just about technology for tech's sake; it's about achieving real results for small businesses. With decades of marketing intelligence at our disposal, we empower our clients to compete at a professional level," Vella commented. He added that the unique advantage of Constant Contact lies in its AI, which is informed by proprietary small business performance data, moving beyond basic features to offer a user-friendly, trusted growth engine that transforms manual tasks into efficient, measurable marketing campaigns.
The 'Great Needs Great' campaign launched on a national scale this month and will be featured across various platforms, including traditional and streaming television, audio services such as Spotify and Pandora, as well as on YouTube and social media ads.
Constant Contact is a marketing partner for small businesses and nonprofits, utilizing AI to facilitate smarter marketing efforts since its inception over 30 years ago. The platform integrates AI-driven content creation, intelligent audience targeting, and user-friendly insights across email, social, SMS, and events, equipping every business with the capabilities akin to a full marketing team.
TBWA\/Chiat\Day LA, known for its Disruption® methodology, has been a leader in innovative advertising for over five decades. They create compelling brand strategies and campaigns, having worked with numerous high-profile clients, establishing a reputation for creativity that drives meaningful business results.
One of the key objectives of 'Great Needs Great' is to simplify the marketing process for small business owners. The campaign leverages AI to enable users to swiftly generate tailored marketing materials, allowing them to run comprehensive campaigns across multiple platforms effortlessly. Frank Vella, CEO of Constant Contact, emphasized that small business owners have long relied on the company to help them connect with customers. He stated, "This campaign represents our vision for the future: we aim to transform a small business's core competencies into effective marketing that genuinely resonates with audiences. Every small business deserves to stand out."
The recent data from Constant Contact reveals a striking trend: consumer preference for small businesses has grown, with 84% of consumers reporting better shopping experiences at these establishments. However, many of these small businesses still go unnoticed. The gap is rapidly closing as business owners increasingly adopt AI solutions for their marketing needs, with AI adoption among U.S. small businesses skyrocketing from 26% in 2023 to 87% in 2026.
Evelyn Borgatta, Senior Brand Director at Constant Contact, elaborated on the campaign's core message. She noted, "For years, we were known as the 'email company,' but now, we are evolving into something much bigger. The challenge has never been about lacking the right tools; it’s always been about overcoming the blank screen, the uncertainty, and the time constraints faced by small business owners. 'Great Needs Great' encapsulates our belief that AI can be the game changer that these businesses need to thrive."
At the heart of the campaign lies Constant Contact's new brand promise: "go from prompt to progress." Rather than starting with a blank page, customers can outline their needs and instantly receive a fully designed marketing campaign complete with engaging content, ready to launch across both email and social media channels. This streamlined process ensures that small business owners can run their marketing efforts automatically while obtaining tangible results and relevant action plans.
Constant Contact's proprietary AI technology is designed to deliver measurable outcomes. It offers features such as generating custom email designs within seconds, providing optimal send timing based on extensive data analysis, and assisting users in segmenting their contact lists with ease. In fact, a survey by Constant Contact revealed that businesses selling online were 1.5 times more likely to report highly successful campaigns when integrating AI tools into their marketing strategies. Their internal data suggests that AI may reduce email production time by an impressive 23%.
"At Constant Contact, our focus on AI isn't just about technology for tech's sake; it's about achieving real results for small businesses. With decades of marketing intelligence at our disposal, we empower our clients to compete at a professional level," Vella commented. He added that the unique advantage of Constant Contact lies in its AI, which is informed by proprietary small business performance data, moving beyond basic features to offer a user-friendly, trusted growth engine that transforms manual tasks into efficient, measurable marketing campaigns.
The 'Great Needs Great' campaign launched on a national scale this month and will be featured across various platforms, including traditional and streaming television, audio services such as Spotify and Pandora, as well as on YouTube and social media ads.
About Constant Contact
Constant Contact is a marketing partner for small businesses and nonprofits, utilizing AI to facilitate smarter marketing efforts since its inception over 30 years ago. The platform integrates AI-driven content creation, intelligent audience targeting, and user-friendly insights across email, social, SMS, and events, equipping every business with the capabilities akin to a full marketing team.
About TBWA\/Chiat\Day LA
TBWA\/Chiat\Day LA, known for its Disruption® methodology, has been a leader in innovative advertising for over five decades. They create compelling brand strategies and campaigns, having worked with numerous high-profile clients, establishing a reputation for creativity that drives meaningful business results.
Topics General Business）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.