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United Parks & Resorts Inc. Reports Financial Outcomes for Q4 and Fiscal Year 2025

On February 26, 2026, United Parks & Resorts Inc. (NYSE: PRKS), a prominent player in the theme park and entertainment industry, announced the financial results for its fourth quarter and full year 2025. Amidst a challenging landscape, the company experienced dwindling attendance and revenues, raising concerns among stakeholders and revealing areas where improvement is needed.

Q4 2025 Performance Overview

During the fourth quarter of 2025, United Parks & Resorts recorded approximately 4.8 million guests, which represents a decline of roughly 126,000 visitors or 2.6% compared to the same quarter in 2024. This decrease in attendance had a significant effect on financial performance. Total revenue for the quarter was reported at $373.5 million, marking a reduction of $10.8 million or 2.8% from the previous year. Furthermore, net income stood at $15.1 million, reflecting a decline of $12.8 million or 46% year-over-year.

A notable aspect of this financial report is the adjusted EBITDA, which amounted to $115.2 million, corresponding to a decrease of $29.3 million or 20.3% from Q4 2024. The altered landscape within consumer behavior and fewer operational days led to this unfortunate downturn.

Interestingly, despite the overall economic challenges, in-park spending per guest rose by 2.1% to reach an unprecedented $35.89, a positive indicator of consumer willingness to spend when visiting the parks. However, total revenue per capita saw a slight decrease of 0.2%, illustrating a complex environment for the company in addressing guest experiences and pricing strategies.

Annual Review: Fiscal Year 2025 Results

In the fiscal year 2025, attendance dropped to about 21.2 million guests, down 378,000 guests or 1.8% from fiscal 2024. The total revenue for the year was recorded at $1.7 billion, a decline of $62.7 million or 3.6%. The company’s net income for the year also faced setbacks, dropping 26% to $168.4 million. Observing these figures, it is clear that the year was affected by multiple external factors, including fluctuations in international tourism and inclement weather that interfered with peak visitation periods.

The company’s executives acknowledged that cost management and operational efficiency must be improved to align performance with expectations in the upcoming years. Chief Executive Officer, Marc Swanson, expressed his commitment to addressing these issues by enhancing the attractions and park experiences, indicating substantial investment in new rides and shows for 2026.

In addition to the financial disappointments, United Parks & Resorts succeeded in repurchasing approximately 4.2 million shares during fiscal 2025, reflecting their commitment to returning value to shareholders despite challenging business conditions.

Looking Ahead: Plans for 2026

The company is setting its sights on revitalizing attendance and revenue in 2026 with a comprehensive strategy that includes implementing new rides, updated events, and an expanded concert lineup, alongside improved marketing strategies. These changes aim to boost guest engagement and spending while ensuring operational efficiency, providing a more robust business model moving forward.

Moreover, the 2025 fiscal year brought notable industry recognition to United Parks & Resorts, with awards such as SeaWorld Orlando being named the third-best amusement park and various accolades for Discovery Cove and Busch Gardens, emphasizing the brand’s commitment to delivering quality experiences.

Conclusion

As United Parks & Resorts navigates through these challenging times, the company recognizes the urgency of addressing declines in attendance and revenue. With strategic adjustments and a focus on enhancing the guest experience, the upcoming year presents an opportunity for recovery and growth. With the right initiatives in place, stakeholders remain hopeful for an improved financial outcome in 2026 and beyond.