#United States #Amsterdam #Choice Hotels #Hospitality Tech #Mews

Choice Hotels' Innovative Step into the Future with Mews

Choice Hotels International is taking a significant leap forward in the hospitality industry by introducing Mews as a new property management system (PMS) option for its international franchisees. This exciting partnership is set to revolutionize the operational efficiency of Choice Hotels, enabling them to enhance guest experiences and streamline various processes.

What is Mews?

Mews is a cloud-based platform designed to empower hotel operators with modern technology capabilities. It’s tailored to connect seamlessly with the existing proprietary tools of Choice Hotels, thereby boosting operational productivity. The platform’s architecture is cloud-native, facilitating robust integrations and intuitive workflows that cater to large hospitality enterprises.

Key Benefits of Mews for Franchisees

The integration of Mews into Choice Hotels' operations introduces several transformative advantages:

• - Real-Time Data Access: With Mews, franchisees will have full visibility of property-level data in real time. This allows for better decision-making based on current trends and metrics.
• - Operational Efficiencies: The system is equipped with smart automation tools that significantly lessen manual tasks at front desks and in housekeeping, leading to enhanced staff productivity.
• - Scalability: Mews features a flexible infrastructure that can adapt to the diverse brand portfolio of Choice Hotels, ensuring consistent service regardless of specific brand requirements.
• - Enhanced Guest Experiences: Guests can look forward to personalized stays supported by real-time insights, creating a frictionless interaction that elevates their overall experience.

A Response to Evolving Hospitality Needs

Brian Kirkland, the Chief Information Officer of Choice Hotels, emphasized the importance of international connectivity and platform options in today’s hospitality landscape. The collaboration with Mews aligns with this vision, providing franchisees outside of the U.S. with the needed tools to meet region-specific demands effectively.

Matt Welle, CEO of Mews, expressed enthusiasm regarding the partnership, stating that it signifies a new era in modern hospitality. He remarked on Mews’ mission to empower large hotel groups with scalable and flexible solutions that not only redefine franchising but also focus on exceptional guest services.

A Legacy of Innovation

Choice Hotels’ commitment to innovation is longstanding. Over the years, the organization has introduced numerous industry-first technologies:

• - In 1995, they created the first hotel website offering real-time rate and availability.
• - They launched the first cloud-based PMS, choiceADVANTAGE, in 2003.
• - The introduction of the first hotel app for iOS occurred in 2009.
• - As the first hotel company to provide instant booking on TripAdvisor in 2014, they have consistently remained a front-runner in hospitality tech.
• - In 2018, they established choiceEDGE, the industry's inaugural cloud-based central reservation system.
• - By 2021, they transitioned entirely to AWS, underscoring their dedication to cutting-edge technology.

This legacy of embracing change has paved the way for the latest partnership with Mews, signifying that Choice Hotels remains not just a participant but a leader in the evolution of hospitality.

Looking Ahead

As the hospitality sector continues to evolve, the collaboration between Choice Hotels and Mews suggests a forward-thinking approach to property management. Franchisees can anticipate a future where technology not only simplifies operations but also creates unique and enjoyable experiences for guests.

This innovative strategy could set a new benchmark in connected hospitality, indicating that both companies are poised to redefine the industry standards, focusing on efficiency while enhancing guest loyalty.

For further information about this partnership and how it will affect franchise operations, please visit Choice Hotels and Mews.