#China #Shanghai #Luxury Travel #Train of Glamour #EHL Alliance

Train of Glamour Enters EHL Alliance

In a remarkable move that marks a new chapter for luxury rail travel in China, Train of Glamour, the premium railway lifestyle brand of the Fosun Infrastructure Group, has announced its membership in the prestigious EHL Alliance. As the first Chinese member of this alliance, Train of Glamour is poised to redefine train travel, transforming it from a mere means of transportation into a destination in its own right.

Silk Road Express: A Unique Offering

At the heart of Train of Glamour's innovative approach is its flagship product, the Silk Road Express. This train is celebrated for being the world’s first tourist train featuring a hand-painted exterior, a result of collaborative efforts with Tsinghua University. The interior design, crafted by HBA, has received the OPAL London Outstanding Property Award 2024 (Platinum), underscoring its commitment to luxurious aesthetics and passenger experience.

The Silk Road Express accommodates only 80 guests across 38 deluxe cabins, emphasizing a low-density, high-service model that prioritizes privacy and cultural immersion. This unique service relies on three kinds of scarcity:
1. Resource Scarcity - Operations along authentic routes of the historic Silk Road that pass UNESCO World Heritage Sites.
2. Cultural Scarcity - A systematic expression of Eastern aesthetics in every aspect of service.
3. Service Scarcity - A deep integration of global hospitality standards with local culture.

Collaborations to Elevate Luxury Standards

With its entry into the EHL Alliance, Train of Glamour will collaborate on five strategic initiatives aimed at elevating the luxury railway experience in China:
1. Co-developing the first luxury railway service standards in China.
2. Delivering exceptional service while maintaining authenticity of Eastern traditions.
3. Creating talent exchange and internship programs for EHL students.
4. Engaging in cross-industry networking and brand activities.
5. Curating Michelin-level culinary experiences with renowned chefs.

John Fang, CEO of the Fosun Infrastructure Group, expressed his excitement about joining EHL, stating, “Train of Glamour is honored to become the first Chinese member of the EHL Alliance. Together with EHL, we aim to set new benchmarks in China's luxury train travel, enriched by genuine Eastern narratives and international hospitality.”

Commitment to Innovation and Heritage

This membership is not just a milestone for Train of Glamour but also reflects its dedication to innovation, cultural heritage, and leadership in service within the global luxury travel landscape. The Silk Road Express serves as a moving cultural space, allowing travelers to experience the depth of Eastern aesthetics coupled with top-notch service.

For partnership or media inquiries, please contact:

• - Sales Contact: email protected]
• - Media Contact: [email protected]
• - Official Website: [www.glamourtrains.com

With an exciting combination of culture, luxury, and exclusive experiences, Train of Glamour is indeed set to prosper in its new role within the EHL Alliance, creating a coveted journey that intertwines elegance with the enchanting history of the Silk Road.