Mary's Gone Crackers Enhances Cheezee Line with New Formula and Flavor

Mary's Gone Crackers Expands Cheezee Line



Mary's Gone Crackers, a leading name in organic, gluten-free snacks, has announced exciting updates to its Cheezee product line. The revamped Cheezee crackers are set to offer a lighter, crispier texture along with a bold, new Smoked Gouda flavor. Notably, these crackers are entirely vegan, appealing to those seeking dairy-free snack options.

A New Flavor Profile


The introduction of Smoked Gouda aims to meet evolving consumer tastes while maintaining the line's core attributes. This flavor brings a rich, smoky profile that is designed to replicate traditional dairy-based cheese crackers, but in a fully plant-based format. Mary’s Gone Crackers prides itself on sustaining its organic, gluten-free, and non-GMO certifications, ensuring that health-conscious consumers do not have to compromise on their dietary preferences.

Michael Finete, the CEO of Mary's Gone Crackers, expressed enthusiasm about the new Cheezee range, stating, “These crackers are everything our fans loved about the original Cheezee line, just taken up a notch — better flavor, better texture and a new smoky twist with Gouda that’s already turning heads.” This rebranding exemplifies the company's dedication to innovation, rooted in careful consideration of customer feedback.

Reformulation Driven by Consumer Insights


The reformulation journey involved multiple rounds of sensory testing with consumers, aiming to pinpoint ideal flavor and textural qualities. The result is a cracker that features not only enhanced crispiness but also a stronger flavor profile, leading to a more enjoyable eating experience. Innovations include a new topical seasoning that is applied after baking, delivering an immediate blast of flavor in every bite.

The new Cheezee varieties, including Cheddar, Cheese Herb, and the innovative Smoked Gouda, are crafted with a complete focus on quality and flavor. They are suitable for those with gluten intolerance and other dietary restrictions, being free from dairy, GMOs, and common allergens.

Packaging That Pops


Alongside the product upgrades, the Cheezee line has received a fresh new packaging design that mirrors its vibrant flavors. The modern aesthetic is not only eye-catching but also promotes brand consistency across the entire product range. This relaunch reflects Mary's Gone Crackers’ commitment to creating better-for-you snacking options while enhancing shelf visibility.

A Year of Growth


This launch comes during a period of growth for the company, marked by expanded distribution in major retailers like Target and Costco, as well as ongoing improvements to packaging and outreach. The Cheezee relaunch is part of a larger initiative to solidify Mary's Gone Crackers as a front-runner in functional snacking.

As consumers increasingly gravitate towards mindful eating choices, Mary's Gone Crackers is well-poised to lead the charge in delicious, healthy snack options. The new Cheezee crackers are available for purchase online and at natural and conventional retailers across the country, ensuring that they reach a broad audience of snack lovers.

For more information on the Cheezee line and other products, you can visit Mary's Gone Crackers.

Topics Consumer Products & Retail)

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