#Japan #Bamboo #Hino #waterproof #Atena

Introducing ATENA Waterproof Shorts

ATENA, headquartered in Hino City, Tokyo, has launched a groundbreaking product: waterproof shorts made from gentle bamboo materials. This initiative is not just about clothing; it embodies a vision where women's comfort and self-expression are paramount. Officially released on May 28, these shorts are designed to address the concerns of women regarding normal daily activities and the invisible burdens that affect their confidence.

The Project's Inspiration

The development of ATENA shorts was ignited by a simple yet powerful statement from a young girl: "I can’t sleep unless I've laid a towel on the bed." This poignant remark symbolizes the unspoken constraints faced by many women, which lead to excessive stress and hinder their potential. The ATENA team believes every woman should pursue her passions and live beautifully without fear or worry. This desire drove the creation of these innovative shorts.

Unique Features of ATENA Shorts

After rigorous testing of over 40 materials, ATENA shorts were composed using bamboo-derived fibers (bamboo rayon) with a unique four-layer structure. The product is also designed without PFAS (per- and polyfluoroalkyl substances), ensuring a safe experience for women as they navigate their daily lives.

• - Material Composition: 95% bamboo + 5% spandex (outer layer), 80% polyester + 20% spandex (middle layer), 95% cotton + 5% spandex (inner lining).
• - Leakproof Design: The shorts feature a physical leakproof design with a proprietary four-layer structure.
• - Sizes Available: S, M, L, XL, XXL.
• - Color: Black.
• - Price: Regularly priced at 6,380 yen, available at a 20% discount on Makuake for a limited time.

Development Insights

Creating these shorts was no easy feat; ATENA’s team dedicated a full year to developing the optimal design. With precision engineering, they carefully adjusted the waterproof membrane to 0.1mm to ensure both waterproofing and comfort. This commitment to quality means that not a single millimeter of the design was compromised. Reviews from women who tested the prototype highlighted the shorts' comfort and reliability, reinforcing the decision to bring this product to market.

The Four-Layer Structure Explained

To achieve a perfect fit and comfort, ATENA integrates a unique four-layer structure that serves distinct purposes:

• - Layer One: Skin contact layer made from bamboo and cotton blend maintains dryness and transfers moisture quickly.
• - Layer Two: High-absorbency layer facilitates moisture absorption while minimizing any return to the skin.
• - Layer Three: Leakproof barrier layer designed with high-density fibers, free from PFAS.
• - Layer Four: Outer fabric layer allows breathability, preventing any unwanted contours.

A Commitment to Sustainability

Bamboo is a renewable resource that can be harvested every four years, contributing to a reduction in CO₂ emissions. By using bamboo-derived fibers, ATENA emphasizes a commitment to sustainability. The shorts also promote an eco-friendly lifestyle by reducing the reliance on disposable products.

Targeted Use Cases

ATENA shorts are designed for various scenarios, be it during school, office work, or athletic pursuits:

• - Students: Perfect for use during classes, exams, or after-school clubs.
• - Office Workers: Ideal for meetings, presentations, or long hours at a desk.
• - Active Individuals: Great for gym sessions or runs.
• - Night Use: Provides peace of mind for restful sleep without worrying about stains.

Support the Makuake Project

The ATENA bamboo shorts project is live on Makuake, with early support prices starting at 5,104 yen—20% off the regular price. For more details and support, visit Makuake Project Page.

Usage Guidelines

Please note that ATENA shorts are functional innerwear and not a medical device. Variability in absorbency and comfort may differ among individuals, and it is recommended to use alongside traditional sanitary products on heavier days.

About ATENA

ATENA is led by CEO Sachiko Nakai, an engineer dedicated to leveraging her expertise for innovative products that address daily challenges. The brand's essence lies in its commitment to empowering women, ensuring comfort, and quality in their lives.

In a world where challenges abound, ATENA serves as a guiding light for women to pursue their dreams without limitations, embodying the spirit of resilience and empowerment. Discover the freedom and elegance that ATENA shorts can bring to your life today!