Petlibro Launches Unique Christmas Tree That Lights Up with Cat Poop
Petlibro's Innovative Holiday Celebration
In an amusing twist on Christmas traditions, Petlibro, recognized as North America's leading name in smart pet feeding and watering products, has unveiled its groundbreaking holiday installation, the *'Lit By Sht' Christmas tree. Set to debut in New York City—the home of the iconic tree lighting ceremony—this playful tribute highlights the significance of feline health while sparking joy among cat enthusiasts.
The Unconventional Christmas Tree
This remarkable 73-foot tall digital tree will be illuminated starting December 10, powered entirely by a surprising source: cat poop! As cats use the innovative Luma Smart Litter Box*, each visit triggers an ornament on the tree to light up. This unique approach not only adds a touch of humor to the festivities but emphasizes Petlibro's commitment to enhancing feline care through technology.
York Wu, CEO of Petlibro, expressed, "This engaging activation showcases our latest creation, Luma, which employs innovative AI technology. Each trip to the litter box serves as an essential indicator of a cat's health. The Luma provides critical insights—informing owners about their pet's habits and wellbeing through AI Waste Analysis." This indeed encourages pet parents to monitor their cats’ health through a less conventional yet effective method.
Supporting Feline Health
The 'Lit By Sht' tree aims to spread holiday cheer while simultaneously raising awareness about the importance of cat health. In a noble gesture, Petlibro is partnering with the EveryCat Health Foundation, the only global nonprofit dedicated solely to feline health. As part of this festive campaign, Petlibro has committed to an initial donation of $22,222 to support vital research initiatives for cats.
Cat lovers are encouraged to contribute to the EveryCat Health Foundation via the website petlibro.com/donationdump from December 10 to December 16. Contributions of $22, $222, or any amount will help advance critical health research for felines, maintaining the spirit of giving during the holiday season.
Experience the Event
From December 10 to December 16, visitors can witness the 'Lit By Sht' tree light up every evening if nature calls their feline friends. The festive display will be located at 6th Avenue and Waverly Place, near Washington Square Park. This celebration also welcomes dogs and their owners, reflecting Petlibro's inclusive approach to pet parenting.
For those unable to attend in person, Petlibro will showcase the tree's dazzling display on their Instagram page, offering an opportunity to participate virtually. As the digital age embraces creative solutions for pet care, Petlibro’s approach demonstrates how playful marketing can drive awareness around important issues like pet health,
Data Dumps Campaign
In addition to the festive tree lighting, Petlibro plans to launch a national digital campaign titled *
Topics Consumer Products & Retail）
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