UreRu Net Advertising Group: Collaborative Ventures with Horie Takafumi
UreRu Net Advertising Group, based in Fukuoka, Japan, has been making significant strides since its IPO on the Tokyo Growth Market in October 2023. The company, under the leadership of CEO Kaito Koichi Leo, is focused on expanding its reach through mergers and acquisitions and strategic partnerships. As we approach one year and six months since the IPO, the company is taking the opportunity to report on the progress made on several collaborations and initiatives aimed at enhancing their service offerings.
Report on Collaborations with Takafumi Horie (Horie-mon)
In a pioneering move within the D2C marketing sector, UreRu Net Advertising Group has established six official partnerships with various enterprises and projects involving the well-known entrepreneur Takafumi Horie. His recognition in society has been pronounced, especially since prominent leaders like Yoshitaka Kitano from SBI Holdings highlighted the significance of Horie's contributions in a press conference focused on revitalizing Fuji TV.
Kitano emphasized that Japan's ban on innovative figures like Horie was a sign of immaturity in society and underscored the need for a reevaluation of Horie’s talents and actions. UreRu’s strong association with Horie has attracted considerable attention within the business community.
Background on Horie's Collaborations
Since before going public, UreRu focused on delivering specialized cloud services for landing pages and performance-based digital marketing, primarily catering to health supplements and cosmetics in the D2C market landscape. However, for sustainable growth, the company acknowledged the necessity for diversification and evolution of their business portfolio. This led to the proactive engagement with Takafumi Horie for various partnerships, aiming to leverage his influence across multiple sectors.
The ethos of UreRu is to be perceived as a preferred publicly traded company, which should result in direct benefits to both shareholders and company growth. To maintain their visibility in the marketplace, UreRu is enhancing its communication power and investor relations efforts. This includes media appearances by its CEO and participation in numerous initiatives led by Horie, further developing their brand's presence.
Thanks to Horie’s resurgence in public favor, prompted by Kitano’s remarks, UreRu’s collaboration with him is currently perceived as a burgeoning asset, positioning the company favorably within the market.
Key Collaborations between Horie Takafumi and UreRu Group
1.
Investment in CROSS FM and CMO Appointment (Disclosure Date: September 18, 2024)
UreRu invested in CROSS FM, where CEO Kaito Koichi Leo took on the role of Chief Marketing Officer, leading media-linked promotions.
2.
Business Partnership with CROSS FM (Disclosure Date: October 7, 2024)
A strategic partnership was formed with Horie's CROSS FM, combining radio and digital advertising in new media initiatives, including the planning and development of a performance-based marketplace.
3.
Collaboration with Horie-mon AI School (Disclosure Date: December 9, 2024)
UreRu teamed with Horie’s AI education project to support talent development in AI and marketing within the D2C sector.
4.
Collaboration with SUIT Brand (Disclosure Date: December 23, 2024)
UreRu will support the online marketing of Horie's skincare and supplement brand, “SUIT,” providing expertise on landing page creation and D2C revenue maximization.
5.
Mentoring in REAL VALUE Community (Disclosure Date: December 25, 2024)
UreRu’s CEO joined as a mentor in this entrepreneurial and DX education community, collaborating with Horie and other notable figures in guidance and D2C expertise.
6.
D2C Forum 2025 Collaboration and Horie’s Appearance (Disclosure Date: April 2, 2025)
UreRu hosted the largest D2C conference, cultivating Horie’s participation, attracting over 300 industry professionals.
Future Outlook
UreRu plans to continue integrating Horie's strengths in communication and concepts with its operational capabilities to innovate value across AI, education, media, D2C, and workforce development sectors. Although the immediate quantitative impact on UreRu's consolidated performance from these collaborations remains minimal, the long-term implications are recognized to enhance brand value, attract talent, and leverage partnership strategies. UreRu is committed to devising revenue maximization strategies that utilize its core competencies for ongoing growth.
For further inquiries and detailed information, please reach out through the official UreRu channels mentioned above.