#USA #Choice Hotels #North Bethesda #WoodSpring Suites #JD Power

WoodSpring Suites: A Five-Year Champion in Guest Satisfaction

Introduction
In an impressive showcase of consistency and quality, WoodSpring Suites, a leading brand of Choice Hotels International, has once again secured its place at the top of the JD Power 2026 North America Hotel Guest Satisfaction Index Study. Recognized as the #1 Economy Extended Stay Hotel Brand, WoodSpring Suites achieved the highest rankings across six crucial dimensions: guest room, hotel facility, hotel connectivity, hotel staff, value for price, and the check-in and check-out process. This accolade marks the fifth consecutive year that WoodSpring Suites has been crowned the best in its category, highlighting its unwavering dedication to guest satisfaction.

A Track Record of Excellence
Since it was first highlighted in this study, WoodSpring Suites has consistently led the economy extended stay segment, previously taking the top spot in 2025, 2024, and 2023. Additionally, it earned the distinction of being the #1 overall economy hotel brand in 2022, establishing a robust reputation for quality and service in a highly competitive market. Matt McElhare, Vice President and Extended Stay Segment Lead at Choice Hotels International, emphasized that achieving the highest ranking for five consecutive years reflects the hard work and commitment from owners and operators dedicated to delivering an exceptional guest experience.

Targeted Design for Excellent Service
Innovatively designed with the needs of extended stay travelers in mind, WoodSpring Suites features spacious suites equipped with kitchens, flexible layouts, and options for affordable weekly and monthly pricing. As of Q1 2026, the brand boasts 583 active properties, with plans for expansion including 280 projects in the pipeline and 29 hotels currently under construction. This growth trajectory is indicative of the brand's commitment to providing affordable hospitality while upholding high standards of service.

JD Power's Rigorous Study
The JD Power study, now in its 30th year, utilizes a rigorous methodology to measure customer satisfaction across various parameters in the hotel industry. As noted in the 2026 index, data from 44,787 hotel guests is compiled to benchmark the performance of 104 brands across nine market segments. The study reports satisfaction across dimensions such as hotel connectivity, food and beverage offerings, guest rooms, hotel facilities, staff performance, value for price, and transactions at check-in and check-out.

Commitment to Value and Experience
WoodSpring Suites' latest accolade underscores Choice Hotels' longstanding leadership in the rapidly growing extended stay market. The company has built a diverse portfolio that caters to the evolving needs of travelers. With its reputation for reliability and exceptional service, WoodSpring Suites continues to resonate with budget-conscious and long-term guests looking for a welcoming environment. McElhare’s commentary reinforces that WoodSpring Suites is purpose-built for today’s travelers, providing enriched experiences without compromise.

Choice Hotels Overview
Choice Hotels International, Inc. is one of the largest lodging franchisors worldwide, boasting more than 7,500 hotels and representing over 650,000 rooms across 51 countries. The expansive portfolio includes 22 brands spanning various categories from upscale to economy accommodations, enabling the company to meet a wide array of traveler needs. The Choice Privileges® rewards program offers guests the opportunity to earn rewards and enjoy personalized services.

Conclusion
As WoodSpring Suites concludes yet another successful year, its recognition in the JD Power 2026 study positions it firmly as a leader in the economy extended stay segment. This reflects a broader commitment by Choice Hotels International to strive for excellence and reinforce its position at the forefront of the hospitality industry. For travelers seeking a gratifying and economical extended stay experience, WoodSpring Suites undoubtedly remains the premier choice.