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Cognizant Activates AI Potential in Emerging Enterprises

In an ever-evolving digital landscape, Cognizant (Nasdaq: CTSH) has unveiled its latest business unit, Cognizant Activate, focusing on equipping emerging enterprises with the robust AI capabilities necessary for growth and transformation. This launch, announced on October 5, 2026, marks a pivotal move by Cognizant to assist businesses generating annual revenues between $1 billion and $5 billion, steering them towards achieving Global 2000 scale.

Cognizant Activate brings a distinct approach to the market, designed specifically for the needs and challenges of high-growth companies. These enterprises often grapple with common issues such as outdated technology, increasing cybersecurity threats, and the urgent need to adopt AI solutions faster than their competitors. Recognizing that these organizations require solutions tailored to their unique scale and speed, Cognizant has crafted this new entity to meet these demands directly.

Customized AI Solutions for Rapid Growth

The primary offering of Cognizant Activate includes pre-configured, platform-aligned solution kits that span various domains—data and AI, cybersecurity, enterprise applications, cloud modernization, and managed services. The business unit ensures a streamlined operation by employing vertically integrated teams, each led by a dedicated engagement lead responsible for overseeing the project from initial discussion to final implementation.

Cognizant Activate is set to concentrate initially on specific industries such as financial services, healthcare, manufacturing, and retail/CPG, where the company has established deep domain knowledge. By leveraging its extensive ecosystem partnerships, Cognizant plans to offer accelerated time-to-value for its clients, ensuring that their transformation journeys are both swift and effective.

A Vision for the Future of Emerging Enterprises

Ravi Kumar S, the CEO of Cognizant, commented on this launch, stating, "The companies shaping tomorrow's economy are moving fast and thinking boldly. They need a partner who will treat their transformation as consequential, not incremental." With Cognizant Activate, the aim is to take the world-class AI transformational capabilities that have benefitted large enterprises and adapt them for emerging companies that need agile solutions.

The focus of Cognizant Activate rests on integrating AI deeply into the operational core of emerging enterprises rather than relegating it to future planning. This methodology is built on three crucial pillars: pre-built AI accelerators, expedited implementation timelines, and flexible commercial models designed specifically for high-growth businesses.

Addressing Complexity with Simplicity

Mohammad Haque, Cognizant's Global Head of Intelligent Enterprise Platforms, emphasized that emerging enterprises desire enterprise-grade capabilities without the accompanying complexities and associated costs prevalent in traditional solutions. "Cognizant Activate provides access to our global delivery network, platform certifications, and decades of industry expertise, all delivered through a model specifically designed for their ambitions and pace of growth," Haque noted.

As the demand for AI-driven solutions continues to rise among emerging enterprises, Cognizant is poised to establish itself as a critical partner in facilitating transformational growth. By aligning its resources and expertise with the needs of these businesses, Cognizant Activate not only represents a strategic initiative but also underscores a commitment to fostering innovation and competitiveness in the marketplace.

For more information on Cognizant and its new initiatives, visit Cognizant's website.