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ASICS Europe Expands Global Partnership with Teamwork Commerce

ASICS Europe has recently announced an exciting advancement in its collaborative journey with Teamwork Commerce, a prominent provider of omnichannel retail solutions. This announcement marks an addition of ASICS Europe to the expanding list of ASICS regions utilizing the innovative Teamwork Commerce platform. So far, the collaboration has seen successful implementations in regions including Mexico, the USA, Canada, and Australia.

This partnership highlights a joint commitment towards creating connected shopping experiences while equipping retail employees with modern and efficient tools. As the retail landscape evolves to meet changing customer expectations, brands are increasingly focusing on maintaining consistent commerce strategies across all touchpoints. This expansion enables ASICS Europe to adopt a flexible e-commerce and payment ecosystem that supports seamless in-store operations, faster transaction processes, and improved customer loyalty.

Teamwork Commerce’s “mobile-first” point-of-sale (POS) systems and omnichannel capabilities empower in-store employees to assist customers more effectively. With optimized transactions, real-time access to customer information, and enhanced operational efficiency, the collaboration fosters improved service delivery. Additionally, this solution allows ASICS to maintain consistency in international markets while adapting to regional business requirements and payment preferences.

Amber Pitman, Global Director of Client Engagement at Teamwork Commerce, commented on the significance of the partnership: “The integration of more ASICS regions into Teamwork Commerce, in conjunction with Adyen, demonstrates the strength of our partnership and the value of unified commerce on a global scale.”

Furthermore, Ross Singyard, VP Commercial at ASICS Europe, elaborated on the brand’s mission, stating: “At ASICS, our aim is to promote a healthy mind in a healthy body through sport and movement — this is at the core of what we do, and creating fantastic shopping experiences is a crucial part of that journey.” By continuing to invest in connected retail technology alongside Teamwork Commerce, ASICS enables its teams in stores to provide customers with seamless, personalized experiences while supporting the brand’s growth across Europe.

This initiative underlines ASICS’s ongoing commitment to retail innovation and operational excellence, while also advancing its vision of building a connected retail ecosystem. The implementation of Teamwork Commerce’s flexible technology platform addresses the demands of a rapidly changing retail landscape comprehensively. By integrating features such as Point of Sale (POS), Order Management System (OMS), clienteling, inventory management, and reporting in a cloud-based system, Teamwork Commerce continuously evolves to meet the needs of retailers.

With this omnichannel solution, retailers gain profound insights into their customers, which enables them to create personalized experiences leveraging invisible technology. Teamwork Commerce enjoys the trust of leading global retailers, including UNIQLO, Acne Studios, The Row, ASICS, and several others, demonstrating the platform's effectiveness and reliability.

For more information about Teamwork and its innovative solutions, please visit www.teamworkcommerce.com.

About ASICS
Founded in 1949, ASICS stands for