The Best Gourmet Delivery of 2025: Mottainai Beef, Delicious and Sustainable

The Best Gourmet Delivery of 2025: Mottainai Beef

In an exciting announcement, Otoriyose Net, Japan's largest gourmet delivery information platform operated by Island Inc. in Shibuya, Tokyo, declared the winner of the Best Gourmet Delivery Award 2025. The prestigious award aims to recognize the finest gourmet products available for delivery, and this year’s winner is the remarkable "Mottainai Beef (1kg of Japanese beef)" from OMI -Tokyo Beef Select-.

Since its inception in 2007, the Best Gourmet Delivery Award has played a crucial role in invigorating the gourmet delivery market. This year marks its 17th rendition, featuring a total of 107 products across 11 categories that were nominated based on user votes. The winning Mottainai Beef has been praised not only for its exceptional taste but also for its sustainable approach in reducing food waste.

What Makes Mottainai Beef Special?

Mottainai Beef is made using what would typically be considered non-standard cuts of high-quality Japanese beef, often discarded during the meat processing industry. This initiative captures the essence of sustainability by commercializing these parts into a delicious beef product that can be enjoyed at home. The combination of exquisite flavors from a variety of cuts like marbled steaks and lean meat combined with an attractive price point makes Mottainai Beef stand out not just as a meal, but also as a sustainable choice.

One of the panel’s judges noted, "Mottainai Beef achieves the perfect balance of taste, sustainability, and value. It’s a treat for beef lovers that they can enjoy without the guilt of contributing to food waste."

Trends Shaping the Gourmet Delivery Market

The results of this year's awards reflect broader trends in consumer preferences, particularly the increasing demand for value-oriented, convenient, and environmentally responsible food options. The rise of dual-income households and the growing prevalence of single-person households have shifted the focus toward easy-to-prepare gourmet meals that don’t compromise on quality or sustainability.

This year, voters were drawn to items that not only offered great deals but also exuded a sense of indulgence. Mottainai Beef embodies these aspects seamlessly, appealing to consumers looking to elevate their home dining experience while remaining mindful of their environmental impact.

Other notable products included in the top rankings were:
1. “Mottainai Beef” (Japanese beef 1kg) from OMI -Tokyo Beef Select-.
2. “Aged Basque Cheesecake” by CACIORI – A gluten-free, rich cheesecake using Hokkaido cream cheese.
3. “Assorted Bread Set” from Delicatessen Trunk – A delightful mix of popular bread items.
4. “Miyawaki Crystal” (wagashi) from Imo Kuri Kabocha – A unique Japanese dessert with chestnut and pumpkin.
5. “Square Roll Cake” from Mr. CHEESECAKE – Made with rare Chinese tea and pecans for a unique taste.

These products highlight a growing desire for shareable gourmet experiences, especially on social media. Many consumers are drawn to products that not only taste good but also tell a story and present beautifully.

Invitation to Explore Gourmet Choices

As the gourmet delivery segment continues to thrive, the Best Gourmet Delivery Awards mirror a changing food landscape where ethical considerations and consumer desires for unique offerings are on the rise. The results emphasize that today's customers are looking for more than just a good deal; they are seeking experience-filled products that resonate with their values.

For more details on the awarded products and the complete list of winners, visit Otoriyose Net’s awards page.

So, whether treating yourself to Mottainai Beef or exploring other award-winning products, this year’s Best Gourmet Delivery Awards provide a perfect opportunity to enjoy what’s best in gourmet delivery while supporting sustainable practices.