#Japan #Tokyo #Digital Twin #Nihonbashi #Caption by Hyatt

Combining Digital and Real: The Future of Urban Exploration

Introduction

In a remarkable endeavor to blend digital technology with urban experiences, Heiwa Real Estate Co., Ltd. is set to launch a pioneering walking game in the Nihonbashi Kabutocho and Kayabacho area. Starting from the upcoming "Caption by Hyatt Kabutocho Tokyo" hotel, this game aims to provide an interactive urban exploration experience for hotel guests, utilizing digital twin technology—a first of its kind for the company.

Concept and Development

Scheduled to open on October 7, 2025, the Caption by Hyatt will not only serve as a hotel but also as a hub for a new form of cultural engagement. The walking game derives its framework from a prototype of a digital twin, created in collaboration with Taisei Corporation, aimed at enhancing the experience of visitors exploring the local community. This initiative personifies the hotel’s motto of welcoming guests in unison with the local area. By integrating digital experiences with real-world interactions, the project aspires to foster a vibrant urban life in the Nihonbashi Kabutocho and Kayabacho districts.

Background of the Digital Twin Prototype

This project is grounded in Heiwa Real Estate's long-term vision, “WAY 2040,” which emphasizes urban redevelopment as a core strategy for growth. The company positions digital transformation (DX) as a foundational element of the “Nihonbashi Kabutocho/Kayabacho Urban Development Vision 2040.” With a commitment to sustainability and innovation, Heiwa Real Estate formed a capital and business partnership with Taisei Corporation in June 2024, enhancing cooperative efforts in digital ventures.

Overview of the Walking Game

In the immersive walking game, players will be guided by Eiichi Shibusawa, a pivotal figure in the prosperity of Nihonbashi. The game’s format encourages participants to visit various shops and landmarks within the area, where they can collect unique items exclusive to each location. The goal is to engage both domestic and international guests, provoking interest in the community and encouraging physical visits to the area. Players can experience the game on monitors set up within the hotel, making it accessible and enticing for visitors. Additionally, guests can enjoy rewards that connect the digital experience with real-world benefits, presenting a dual approach to appreciating the neighborhood’s charm.

The Caption by Hyatt: A Gateway to Nihonbashi

Located in the heart of Nihonbashi Kabutocho, the Caption by Hyatt serves as a select-service hotel where historical financial narratives intertwine with contemporary culture. With convenient access to public transportation and major shopping districts, the hotel comprises 195 rooms designed to balance functionality with creativity, showcasing the character of Kabutocho through art. The hotel features a social hub, known as "Talk Shop," inviting guests to connect over gourmet foods or craft beer while engaging in regularly scheduled events. This space embodies the essence of a vibrant neighborhood living room, where locals and travelers can come together to enjoy the unique offerings of Nihonbashi.

Conclusion

The intersection of the digital and physical realms showcases a new paradigm for urban exploration, transforming Nihonbashi Kabutocho and Kayabacho into not just a place to visit, but an interactive environment that captivates both newcomers and locals alike. With the expected launch of the Caption by Hyatt and its accompanying walking game, the future of urban tourism is not just bright; it’s profoundly interconnected. As more visitors experience this novel approach, the richness of local culture will resonate through the collective heartbeat of the city.