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JTB's Outstanding Achievement in Innovation

In a spectacular ceremony held on June 10, 2026, JTB proudly announced that it has been awarded the top prize at the Business Contest AWARDS 2026, organized by Filament Inc. The award recognizes JTB's internal business contest, known as 'JUMP', which is part of the company's larger innovation strategy called 'nextender'.

The recognition stems from JTB's commitment to innovation management and its efforts to cultivate a workforce of challengers, allowing for a transformative organizational culture. JTB embraces its personnel not just as resources, but as treasures, coining the term 'human capital' as '人財 (jinzai)', underlining its value.

What is the Business Contest AWARDS?

The Business Contest AWARDS is an accolade that honors the efforts of internal business proposal initiatives conducted within companies. This award evaluates the organizational frameworks that support corporate innovation, rewarding systems that enhance practical operations, applicant support, and knowledge sharing. JTB's success at the award reflects its dedication to nurturing a robust infrastructure for internal innovation.

The 'JUMP' Initiative

The awarded project, JUMP, targets all employees within the JTB Group and works as part of the innovation-driven program 'nextender'. The competition welcomes diverse ideas from employees, promoting innovation throughout the organization. Nextender comprises various challenges (CHALLENGE) and knowledge-sharing initiatives (KNOWLEDGE) that interlink to enhance the value of business ideas and ensure their implementation.

This holistic approach is designed not only to launch new business ideas but also to foster a culture of innovation within the entire organization, ensuring that team members are empowered to engage in innovative endeavors both synergetically and effectively.

Future Endeavors

Looking ahead, JTB is committed to continuing the creation of opportunities across the group and nurturing its human capital for sustained business growth. By reinforcing the mechanisms to transition internal ideas into implemented business ventures, JTB aims to entrench an organizational culture that supports the generation of new values. The company perceives that consistent innovation will not only aid in reaching new horizons but also ensure the sustainability of its business landscape.

JTB’s victory in the Business Contest AWARDS 2026 serves as a testament to its strategic commitment to innovation, employee empowerment, and long-term growth. The focus moving forward will remain on improving the systems that facilitate groundbreaking ideas and nurturing a strong culture of innovation, ensuring JTB remains a leader in effectively harnessing the creativity of its workforce.