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TAMANOHIKARI 350×PROJECT ART EXHIBITION 2025

In celebration of its 350th anniversary, Tamanohikari Sake Brewery is set to host the "TAMANOHIKARI 350×PROJECT ART EXHIBITION 2025" at the creative hub "404 Not Found" in Shibuya. This art exhibition blends the rich tradition of Japanese sake with the innovative spirit of contemporary art, aimed at showcasing new cultural possibilities while supporting the creativity of participating artists.

A Unique Cultural Experience

The exhibition is a cornerstone of the "350×Project," connecting the brewery's long legacy to future cultural expressions. Visitors will have the opportunity to not only view and purchase art pieces but also enjoy sake tastings and witness the unveiling of specially designed sake bottles by emerging creators. The event seeks to craft an engaging experience where traditional sake brewing meets modern artistic expressions.

Highlights of the Exhibition

• - Display and sale of artworks by participating creators.
• - Introduction of new creators showcasing their work.
• - Opportunities for attendees to taste and purchase sake.
• - An artist support purchasing project to give back to the creators involved.

Supporting Artists and Their Creativity

One of the goals of the exhibition is to establish an artist support system where part of the profits from the sale of exclusive "350×Project" products—including limited-edition sake and artist-label badges—are returned to the artists. This initiative allows attendees to actively participate in supporting the creative community, ensuring that artists can continue to thrive and expand their work.

Connecting Daily Life with the Extraordinary

Traditionally, alcoholic beverages have played a significant role in celebrating life's milestones and fostering connections among people. Both sake and art stimulate our senses, creating a unique cultural experience when enjoyed together. In the spirit of this exhibition, guests are invited to savor their sake in front of astonishing artworks, enhancing their emotional journey and immersing themselves in the narrative crafted by the artists. This event promises a profound moment of resonance and immersion that goes beyond conventional enjoyment of the two.

International Artistic Collaborations

The exhibition will showcase a diverse group of artists from various backgrounds including Japan, Korea, and Thailand, highlighting a range of artistic expressions such as painting, digital art, video, and music. These works traverse the boundaries of tradition and modernity, blending the lines between the real and the virtual. This intersection of cultures and genres offers an invaluable opportunity to experience the current state of international art while sipping sake.

Featured Artists and Their Unique Styles

Some of the talents you can expect to see at the exhibition include:

• - Colorful U-go (Japan): An artist who began his journey in 2021, expressing his passion for art through vibrant, idealistic creations.
• - PORA (Korea): Based in Seoul, this artist blends elements of Japanese literature and illustrations, themed around the concept of courage.
• - SAICCHEEE (Japan): From Okinawa, she merges traditional silk screen techniques with cutting-edge 3D digital art.
• - Seta (Japan): A storyteller and musician known for creative work that crosses into various fields including film and visual art.

The Cultural Relevance of Sake and Art

The "350×Project" comes as a response to the shrinking sake market and the need to promote Japan's sake culture as UNESCO recognizes traditional brewing methods as an intangible cultural heritage in 2024. The brewery endeavors not only to uphold its rich history but to push boundaries for future generations. By collaborating with various artists, Tamanohikari Sake aims to shift the narrative around sake, encouraging people to see it as a pathway to creative experiences.

Event Details

Event Title: TAMANOHIKARI 350×PROJECT ART EXHIBITION 2025
Dates: September 27-28, 2025
Location: 404 Not Found, Shibuya Sakura Stage, Tokyo
Entry: Free
Organizer: Tamanohikari Sake Brewery
Co-Organizer: Skeleton Crew Studio

Join us at the intersection of sake and art and experience a cultural event like never before—witness the evolution of Japan's sake tradition through the lens of contemporary artistry!