Industry Veteran J.C. Montes Joins Intercept Music to Elevate Global Marketing Strategies for Independent Artists

J.C. Montes Joins Intercept Music as Executive Vice President

Intercept Music, an innovative leader in technology-driven music distribution and marketing, has made headlines with the recent appointment of J.C. Montes as the new Executive Vice President of Global Marketing and Strategic Partnerships. This strategic addition to the executive team not only highlights Intercept Music's ambition to fortify its presence in key international markets but also underscores its commitment to supporting independent artists worldwide.

With a rich experience spanning over two decades in the music and technology sectors throughout Mexico, Latin America, and the U.S. Latin markets, Montes brings a wealth of expertise in commercial strategy, marketing leadership, and digital innovation. His impressive track record includes senior roles at prominent companies such as Spotify, Amuse, and Universal Music Group. These experiences have equipped him with the necessary skills to drive successful marketing initiatives and build impactful relationships in the industry.

In his new role at Intercept Music, Montes will spearhead the global marketing initiatives, focusing on creating meaningful partnerships and developing scalable methods to connect artists with audiences and platforms. This aligns with Intercept Music's vision of being the premier destination for independent artists and labels around the globe. According to Ralph Tashjian, the founder and chairman of Intercept Music, "J.C. Montes is a tactical force, possessing a unique ability to bridge technology with marketing and collaborative partnerships. His extensive experience across Latin America and the U.S. will be instrumental in accelerating our growth and enhancing the value we provide to independent artists and labels."

Montes himself expressed enthusiasm about joining Intercept, seeing it as a unique opportunity to redefine the role of data-driven platforms in serving independent artists and labels. He emphasizes the need to move beyond conventional frameworks, suggesting that the future lies in leveraging technology and insights to create sustainable value. As he states, "Intercept has become the trusted platform for artists to engage with their music and audiences beyond regional limitations, and I'm eager to help shape that future."

In addition to his corporate leadership, Montes is no stranger to entrepreneurship. He founded About Music, a boutique agency that focuses on digital innovation and audience development for independent artists. His data-driven marketing strategies have proven successful in fostering substantial growth for independent artists and catalogs alike. Moreover, he co-founded WKMX Records, a sub-label dedicated to regional Mexican music, where he played a pivotal role in label operations, marketing, and artist development.

Montes's entry into Intercept Music comes at a critical juncture as the company aims to further its international operations, deepening its industry alliances while maintaining its mission of empowering independent artists through transparent and technology-forward solutions aimed at long-term growth.

About Intercept Music Inc.

Intercept Music is dedicated to providing independent artists and labels with cutting-edge entertainment technology. The company offers innovative tools and services for premium distribution, dynamic social media engagement, targeted marketing campaigns, impactful merchandising, and customizable promotional solutions. Their proprietary software platform brings AI-powered features that facilitate predictive marketing, audience engagement, and revenue optimization, all designed to help artists build sustainable careers in the increasingly competitive landscape of the global music economy. For more information, visit interceptmusic.com or follow them on Instagram, X, and Facebook.