#United States #Ontario #Ontario Airport #Community Engagement #Brewery X

Ontario International Airport's Innovative Community Engagement Model

Ontario International Airport (ONT) has recently received acclaim for its creative approach to community engagement, particularly through its unique airport concessions. The airport was honored at the Airport Experience (AX) Conference held in Nashville for its collaborative effort with Brewery X on the ‘Come Fly With Me’ craft beer. This initiative not only celebrates local culture but also serves as a significant driver for non-aeronautical revenue.

The ‘Come Fly With Me’ Initiative

In an innovative move to intertwine air travel with local flavor, ONT partnered with Brewery X, a popular craft brewery known for its locally produced beers. Initially introduced at Brewery X’s Terminal 2 location, the ‘Come Fly With Me’ blonde ale quickly became a favorite among travelers. Recognizing the growing popularity, ONT has expanded the beer’s availability beyond the airport, allowing local residents and visitors alike to enjoy this exclusive brew.

The success of the ‘Come Fly With Me’ initiative is evident as the beer can now be found in select retail and hospitality venues across Southern California. This expansion not only enhances the airport's brand but also fosters a sense of community connection by bringing a piece of the airport experience into people’s everyday lives.

Strengthening Local Ties

Elisa J. Grey, Senior Vice President of Revenue Management at Ontario International Airport Authority, noted, "What started as a collaboration with Brewery X has grown into a unique way for Ontario International Airport to connect with the community we serve." By actively engaging with the local populace and integrating the airport’s identity with that of the Inland Empire, ONT is redefining how airports can contribute to their communities.

The acknowledgment from AX ties in perfectly with the recent soft opening of a second Brewery X location in Terminal 4. This new outlet, strategically located across from Gate 408, operates under the same hours as the original Terminal 2 venue and further solidifies the bond between ONT and Brewery X.

Economic Impact of the Initiative

The introduction of the ‘Come Fly With Me’ beer offers substantial economic advantages. Each sale contributes to ONT's diversified portfolio of non-aeronautical revenue, positioning the airport as both an economic catalyst and a community partner. The initiative exemplifies how airports can innovate while benefiting the surrounding areas economically and culturally.

Moreover, to bolster community engagement, ONT has made the beer available at exclusive airport events, including the annual 5K Runway event, providing additional avenues for connection with the community. This strategy not only engages residents in their local airport experience but also invites passengers to participate in local culture during their travels.

A Model for Other Airports

ONT is setting a precedent in how airports can enhance their community engagement strategies. Rather than simply showcasing local brands within airport terminals, ONT co-created a product that embodies the region’s essence and promotes the airport as a community hub. By selling its branded beer at various local businesses and events, ONT ensures that it remains a staple in the community it serves.

As the travel landscape continues to evolve, ONT's approach could serve as a model for other airports aiming to strengthen their ties with local communities. The creative collaboration with Brewery X not only reflects ONT's commitment to customer experience but also demonstrates the power of local partnerships in enhancing the overall airport journey.

Conclusion

Ontario International Airport’s recognition for the ‘Come Fly With Me’ initiative underscores the importance of innovation in not only improving airport concessions but also in fostering community engagement. As the airport continues to expand its partnerships and explore new ways to connect with travelers and locals alike, it stands as a beacon of how aviation hubs can thrive together with their nearby communities, proving that shared success can indeed heighten the travel experience for everyone involved.