#Japan #Tokyo #FANCL #Well-Age Premium #Haruka Igawa

FANCL Launches New Commercial for Well-Age Premium

FANCL Corporation is set to air its new TV commercial for Well-Age Premium, focusing on age-related solutions. The campaign kicks off on May 19, 2026, showcasing Haruka Igawa, who resonates with FANCL's message to relieve age-related concerns.

The commercial emphasizes FANCL's groundbreaking research on aging cells, revealing innovative findings that aim to provide hope for a brighter future. In a narrative featuring a conversation with FANCL researchers, Egawa is portrayed as she learns about the world's first discovery related to aging cells—cells that have stopped dividing and accumulate in the body. The script highlights both surprise and curiosity as she engages with the researchers.

CM Storyline

In the commercial, Haruka Igawa interacts with FANCL's researchers, diving into cutting-edge studies centered around aging cells. Upon learning about the research into Agrimony derived from Kinmizuhiki, she expresses genuine surprise, saying, “I didn’t even know such cells existed!” This dialogue fosters an intimate connection with the viewer as she queries the researchers about these cells and their implications.

Through her expressive reactions and active engagement, the commercial becomes a portrayal of authenticity. As the conversation develops, Igawa reflects positively on the future, mentioning, “It gives me hope for what’s to come,” thus delivering a forward-looking message about aging.

Shooting Insights

During the shoot, Igawa also reflects on her personal journey, expressing her belief that health and vitality enable people to embrace life's challenges. She shows admiration for FANCL’s passionate research endeavors and expresses excitement about the promising future for Japan. The enthusiasm she brings to the conversation adds an uplifting note to this scientific discussion.

About Well-Age Premium

The Well-Age Premium product is designed to interact with aging cells using the functional ingredient Agrimony sourced from Kinmizuhiki. This innovative supplement claims to alleviate temporary fatigue in middle-aged individuals and promotes a positive mindset. Being the world's first functional food validated by human clinical trials, it aims to address age-related concerns, ensuring users can enjoy vibrant and fulfilling lives.

• - Product Name: Well-Age Premium (Functional Food)
• - Sales Channels: Online, direct sales, and general distribution (select locations)
• - Contents: 30-day supply (30 tablets)
• - Price: ¥5,870 (tax included, base price: ¥5,436)
• - Recommended Dosage: 1 tablet per day
• - Allergen Information: None from the 28 specified items
• - Functionality: The product supports maintaining a positive mood and reduces temporary fatigue experienced by middle-aged individuals.

Profile of Haruka Igawa

Born in 1976 in Tokyo, Haruka Igawa began her acting career in 2001 and has since made a name for herself in numerous dramas, films, and stage performances. Recently, she has captivated audiences with her portrayal of complex female roles, establishing her as a beloved figure in Japanese entertainment.

Her notable works include appearances in “Freeter, Buy a House,” “The Glass House,” and various NHK dramas like “Half-Baked, Aoi” and “Ochoyan.” Additionally, she has starred in significant films such as “Tokyo Park” and “Sakana no Ko,” continuing to gain recognition for her versatility. Igawa's recent projects include her role in the drama “Tazukutani Brothers.”