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Exploring the 2025 U-Turn City Ranking in Japan

In a comprehensive study conducted by Daiwa House Industry Co., Ltd., the much-anticipated "2025 U-Turn Destination Ranking" has been unveiled. This ranking showcases the top cities in Japan that people wish to return to, offering valuable insights into residents' sentiments about their hometowns. The survey aims to understand the longing and motivations of individuals living away from their birthplaces, focusing solely on their desire to return.

Understanding U-Turn Destinations

The concept of U-turn destinations refers to the places where individuals, after having moved away, wish to return. Daiwa House’s report analyzed responses from people living outside their hometowns, asking them if they feel a desire to relocate back. The data was quantified by asking participants to rate their sentiment on a scale of five, ranging from “agree strongly” to “disagree strongly.” The final U-turn desire percentages were calculated from those who responded positively.

This year's study aggregated responses over five years, from 2021 to 2025, and focused on municipalities with at least 20 responses. The extensive participant count of 470,408 showed a clear trend towards certain desirable qualities that entice people back to their roots.

Top Rated Locations

The number one spot in the "U-Turn Destination Ranking 2025" goes to Achi Village, located in the southwestern region of Nagano Prefecture. Renowned for its breathtaking starry skies, Achi has received designation from the Ministry of the Environment as Japan’s best stargazing location. Additionally, it's famous for its rejuvenating hot springs, most notably the Hirugami Onsen, making it an attractive option for those looking to return to a serene natural environment.

In second place is Kitakutchokura Village in Okinawa, characterized as the most densely populated village on the main island of Okinawa. The presence of the large Aeon Mall Okinawa Rycom makes daily shopping hassle-free for locals, enhancing its appeal for potential U-turners.

Ranking third is Hara Village, also in Nagano, situated at the foot of the Yatsugatake Mountain Range. Known for its tranquil highland climate and agricultural output, particularly highland vegetables, this picturesque village has become a prominent destination for those dreaming of rural living.

In fourth is Koumi Town, another Nagano gem. Nestled on the eastern foothills of Yatsugatake, it offers stunning natural landscapes, ski resorts in winter, and year-round outdoor activities, making it a compelling choice for returnees.

Lastly, Anan Town, also in Nagano, holds the fifth position. This town is celebrated for its flourishing agricultural sector, particularly tea production, and hosts various traditional festivals, including the nationally recognized Shinno Snow Festival.

Strikingly, four out of the top five cities that people wish to return to are located in Nagano Prefecture, emphasizing the area's strong connection to nature and community.

Factors Influencing U-Turn Rates

An analysis of the correlation between U-turn desire rates and resident evaluations revealed critical factors such as community vibrancy, friendliness, and transport convenience. Areas that foster a sense of pride, inclusivity, and beauty seem to boost residents’ preferences for U-turn opportunities.

Interestingly, younger respondents in their 20s and those with childhood friends in their hometowns reported a higher inclination towards U-turns. Popular target areas for return included urban centers like Sapporo, Hiroshima, and Fukuoka, while those residing currently in metropolitan areas such as Tokyo or Kansai showed less desire to relocate.

Survey Methodology

The survey was conducted through an online questionnaire distributed to Daiwa House’s registered monitors. Participants included males and females aged 20 and above who were living away from their hometowns, yielding a diverse demographic representation.

The survey ran from February 21 to March 10 in 2025 alone, with similar studies yielding insights for previous years.

In conclusion, the 2025 U-Turn City Ranking serves not only as a list of desirable locations but also as a reflection of people's longing for where they grew up—a powerful testament to the human connection to place and community.

For deeper insights into residential preferences, visit U-Turn Living Rankings. For press releases and more, check Daiwa House Press.