Experience Ultimate Nighttime Wellness with BARTH's New Campaign Featuring Roland!

An Invitation to a Luxurious Night Routine with BARTH

As summer approaches, the nighttime routine often gets neglected amidst the heat and hustle. However, the wellness brand BARTH is here to change that narrative with a new web video titled "BARTH or Nothing Else", released on May 1, 2026. Featuring none other than entrepreneur and talent Roland, this campaign emphasizes the importance of dedicating time for relaxation and self-care in the tub as part of an elevated nighttime routine.

BARTH is renowned for its opulent offerings that create a transformative experience from bath time to bedtime. The latest campaign not only promotes their products but also encourages viewers to incorporate these luxurious items into their summer bathing rituals. The video grabs attention with its exquisite visuals showcasing Roland unexpectedly entering a typical woman's home, which magically transforms into a lavish space adorned with roses and candles, emphasizing the theme of turning ordinary routines into extraordinary experiences.

Joining the campaign's concept is Roland's iconic phrase, twisted into compelling directives like "Take a bath or nothing else", "Soak your hair or nothing else", and of course, "Choose BARTH or nothing else". This powerful messaging underscores that there shouldn't be any alternative to BARTH when it comes to a delightful bathing experience.

The Essence of BARTH Products

Central to this campaign is the BARTH Neutral Heavy Bicarbonate Bathing Agent that is enriched with beauty moisturizing ingredients. Users can pamper their skin just by soaking, enjoying what BARTH refers to as "beauty multitasking". With products that include sodium bicarbonate and sodium carbonate, the bathing agents promise not just relaxation, but also hydration for the skin. The full immersion in the bathwater results in a refreshing experience that revitalizes the mind and body.

The web video will be available on the BARTH official YouTube channel and across various platforms such as TVer and X (formerly Twitter), along with a series of engaging advertisements aimed at promoting this noteworthy campaign.

Participate in the Exciting BARTH Giveaway Campaign

Alongside the captivating video, BARTH is launching a three-round giveaway campaign on their official X account. This interactive event encourages fans to share their unique evening routine or creative quotes related to Roland's iconic sayings. Participants stand a chance to win an array of BARTH products, further inviting them to engage with the brand and discover the hidden benefits of their offerings.

- Round 1: Share your best "#GorgeousBathTimeRoutine" from May 11 to May 17, 2026, for a chance to win bath tablets.
- Round 2: The "#RolandQuoteContest" from June 15 to June 21 invites fans to craft playful bath-related quotes.
- Round 3: Share a re-post during the "Roland's Charismatic Hiragana Poster" giveaway, scheduled for July 10 to July 16.

Who is Roland?

Roland has established himself as a prominent figure in Japan's entertainment and entrepreneurial landscape. After graduating from high school, he dived into the nightlife industry at a young age. With perseverance, he made a mark in the cabaret scene, later becoming an unseen entrepreneur who owns several businesses, including beauty salons and apparel brands. His objective through BARTH is to encourage everyone to elevate their nighttime routines, embracing a form of self-care that resonates with luxury and wellness.

Conclusion

BARTH's innovative approach to nighttime routines aims to integrate luxurious self-care rituals into everyday lives. By participating in this campaign, customers are invited to indulge in an experience that fuses relaxation with beauty — a perfect pairing for a summer filled with rejuvenation and fun. You can explore more about BARTH and its offerings through their official website: BARTH Official Site and embrace the transformative experience that awaits with their quality products.